South East Asia Six Hands Lambassador Promotes Quality Australian Lamb to Indonesian Consumers

Lambassador

The South East Asia Six Hands Lambassador is a collaboration between Meat & Livestock Australia (MLA) and the 5-star Hotel Archipelago Group to encourage more Indonesian consumers to enjoy Australian lamb 

Meat & Livestock Australia (MLA) together with the 5-star Hotel Archipelago Group initiated the South East Asia Six Hands Lambassador event to promote consumption of Australian lamb among Indonesian consumers by raising awareness of the excellent taste, quality and goodness of Australian lamb.

The South East Asia Six Hands Lambassador, which will take place from 26 November to 3 December 2022, will showcase the versatility of Australian lamb through the culinary collaboration of 3 different chefs from 3 different countries, including Indonesia. The global Lambassador Program features influential food professionals, who are passionate about cooking with Australian lamb, to share the best methods to enjoy Australian lamb. The campaign is driven by MLA and also part of the Aussie Lamb brand to deliver the best of Australian lamb to the world. 

Archipelago

This will be the first time the 3 chefs from the SEA region to come and collaborate to promote Australian lamb and engage directly with the customers for greater impact. Indonesian Chef A.S. Windoe will collaborate with Vietnamese Chef Francis Thuan and Thai Chef Yakup T. on a South East Asia Six Hands Lambassador event menu promotion at The Grove Suites, Jakarta under the 5-star Hotel Archipelago Group.

The appointment of Chef A.S. Windoe, Corporate Chef for Archipelago (West Area), as Indonesia’s Chef Lambassador reflects his rich experience and expertise in developing local dishes using Australian lamb in the Archipelago Group. His expertise on Australian lamb was built through joining MLA’s workshop and training in Indonesia, as well as a trip to Australia that gave him a better appreciation of Australia lamb from farm to table. In addition, the trip also provided him with the opportunity to exchange ideas with chefs from other countries and create synergy to promote Australian lamb.

Archipelago

Trade Development Manager MLA, Siti Nur Aini, said “As part of our commitment to support the red meat industry in Indonesia and increase consumption of lamb, we want to introduce a diverse range of product lines and cuts of Australian lamb that are both versatile and delicious. We hope that the South East Asia Six Hands Lambassador event makes it more accessible for more Indonesians will discover the deliciousness of Australian lamb.”

General Manager the Grove Suites, Berri Naurika, said “We are pleased to be part of the South East Asia Six Hands Lambassador event and invite culinary enthusiasts to enjoy the special creations of the Australian lamb by the three renowned chefs at the Grove Suites Jakarta. Each dish brings out the full flavour of Australian Lamb in different ways. Diners can expect a plethora of flavours and an unparalleled dining experience.”

“We are pleased to be part of the South East Asia Six Hands Lambassador event and host culinary enthusiasts in Indonesia to enjoy and savor the Australian lamb skillfully prepared by the three renowned chefs at the Grove Suites Jakarta. Expect every dish to please even the most discerning palates as the chefs will bring out the unique flavor of the lamb and attendees are guaranteed an exceptional dining experience,” says John Flood, President & CEO, Archipelago International.

During the promotion period, all three menus will be available for dining. Diners can expect lamb dishes prepared in different culinary styles. Crusted Lamb Rack menu a la Chef A.S. Windoe (from Indonesia) while Chef Francis Thuan (from Vietnam) will prepare Lamb Shoulder Rack, and Khao Soi Lamb Shank from Chef Yakup T. (from Thailand).

Futher information about the South East Asia Six Hands Lambassador, please visit www.lambassadors.com website. 

Further information about Lambassador and Aussie Lamb Indonesia programs can be found through MLA social media, such as www.lambassadors.com, Instagram @trueaussieid, Facebook @TrueAussieID, YouTube Aussie Indonesia Official, and the website https://www.trueaussiebeefandlamb.id/.

Please refer to this link to find images reference on the South East Asia Six Hands Lambassador