Allbirds Officially Opens Its First Store in Indonesia

Allbirds, a global footwear brand known for its exceptional comfort, natural materials, and sustainability innovation, has officially opened its first store in Indonesia, located on Level 3 of Pondok Indah Mall 2. This milestone marks an important step in Allbirds’ expansion across Southeast Asia and reinforces its commitment to bringing environmentally friendly products to Indonesian consumers.

Allbirds Officially Opens Its First Store in Indonesia

“We are very excited to bring Allbirds closer to Indonesian consumers through the opening of our first store. Indonesia has a dynamic fashion and lifestyle community that is increasingly conscious of sustainability. We believe that Allbirds’ presence at Pondok Indah Mall 2 will offer a new experience for consumers seeking comfortable, innovative, and environmentally responsible products,” said Putra Septian Perdana, Brand Manager of Allbirds Indonesia.

On this occasion, Allbirds also introduced Valerie Krasnadewi and Veronika Krasnasari as Allbirds Brand Ambassadors. They were selected for their shared vision with Allbirds’ core values of sustainability and comfort, and for representing a young community that actively promotes eco-friendly lifestyles through their platform, Sustainbabes.

“We are proud to be part of this important moment. Allbirds is not just about comfortable and stylish shoes, but also about making better choices for the planet. The opening of the first store in Indonesia allows more people to directly experience the quality and sustainability values that Allbirds stands for,” said Valerie and Veronika, Brand Ambassadors of Allbirds Indonesia.

As part of the grand opening celebrations, Allbirds, together with the Teman Muncak community and WWF Indonesia, contributed to the planting of 30 trees in November at the WWF Restoration Area and Mount Kencana in Bogor, West Java. This initiative also commemorated World Tree Planting Day on 29 November 2025, in line with Allbirds’ dedication to environmental conservation.

Known as a brand that prioritizes sustainable innovation, Allbirds also introduced its signature natural materials at the opening of its first store, including Merino wool, tree fiber, plant-based oils for soles, and other low-carbon materials. Allbirds is a certified B Corp company, reaffirming its commitment to reducing carbon footprint across every aspect of its operations—from raw material sourcing and production processes to distribution chains.