Juliana Siahaan
Dec 12, 2025
Montblanc celebrates “The Journey: Let’s Write ” campaign in Jakarta, Indonesia
Montblanc celebrated the launch of the Maison’s brand campaign, “The Journey: Let’s Write” at the Sofia At The Gunawarman in Jakarta, Indonesia on the evening of 10 November. Media partners, esteemed clients, and local influencers graced the event and came together to journey through Montblanc’s vision.
The evening began with guests warmly welcomed at an imaginary train departure hall, and immersed in a staged train car inspired by the “Montblanc Voyage of Panorama”, echoing the fantastical, colourful world of the short film “Let’s Write”, directed by acclaimed filmmaker Wes Anderson.
Premiered globally in June in Milan, the short film transforms Montblanc into a stage for unbridled imagination and playful absurdity, with unexpected twists and turns, and invites viewers to experience the world of Montblanc through the lens of creativity and a dose of humour.
Throughout the evening, guests had the opportunity to engage in activities that led them on both metaphorical and literal journeys of discovery. The activities included travel journaling, allowing guests to romanticise their favourite travel memories or dream destinations, and writing a note to their future selves, which will be mailed to them in a year’s time.
Products featured: Montblanc Companion Briefcase Large in Khaki, Companion Small On-Body Bag in Black, Companion Crossbody Bag in Black, M-Lock Backpack in Noisette, Envelope Clutch in Black, Weekender Bag 45 in Corteccia Sfumato Leather, Companion Crossbody bag in Khaki.
The latest Montblanc Fall/Winter 25 collection featuring key pieces such as the Writing Traveller Document Case, Companion Crossbody, On Body, and Backpack, Montblanc Iced Sea Automatic Date 0 Oxygen, were on display together with writing instruments from its Masters of Arts and Writers Edition collection.
With careful curation, each element of the evening highlighted Montblanc's heritage, creativity, and its enduring mission to inspire writing. “The Journey: Let's Write” campaign is an invitation to undertake a voyage of self-expression through the transformative power of writing; a reminder to pause, reconnect with oneself, and of course, write.
