Essential Indonesian Modest Fashion Labels

Modest fashion in Indonesia is where elegance meets intention. It has transcended its roots to become a movement—a celebration of elegance, intention, and personal style. Once confined to traditional Muslim wear, it now resonates with anyone who seeks to dress thoughtfully, balancing coverage with contemporary sophistication. 

In the 1990s, only a handful of designers dared to anchor themselves firmly in Muslim wear by crafting pieces that balanced tradition with avant-garde sensibilities. Modest fashion began shifting toward retail identities rather than individual designers by the early 2000s. Brands started catering to a growing market hungry for accessible, stylish, and modest ensembles. The next wave of designers and retail labels further solidified Indonesia’s reputation as a hub for sophisticated modest fashion.

Today, modern modest fashion balances coverage with creativity, blending contemporary cuts, bold prints, and luxurious fabrics. Think office-ready ensembles, streetwear-inspired layering, luminous tie-dye hues, and meticulously tailored silhouettes; the nation’s designers have transformed modesty into a canvas for creativity, now speaking to a generation that values style without compromise.

This is a fashion that doesn’t shout but hums: style is about presence, poise, and self-expression. It’s worn by women across generations—those who cherish their faith, those drawn to elegance, and those who simply embrace the power of understated glamour. Indonesian modest fashion is no longer a niche but is a vision of beauty that travels effortlessly from local streets to global runways. 

Below is a sneak peak to Indonesia’s modest fashion scene to check out. 

Pioneers of the era

Irna Mutiara

Known for her intuitive approach to design, Irna Mutiara established a strong niche market with her Irna La Perle line, specialising in Muslim wedding gowns that combine timeless sophistication with couture craftsmanship.

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Itang Yunasz

Itang Yunasz remains an enduring figure in Indonesia’s fashion landscape. His work continues to influence modest fashion, both under his eponymous brand and through exclusive previews, maintaining a signature mix of elegance and innovation.

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Shafira

Hailing from Bandung, Shafira built a premium retail empire that captured the attention of Indonesia’s stylish middle and upper classes. Its spin-off brand, Zoya, broadened accessibility while maintaining elegance—a favourite among professionals and dignitaries seeking refined, modest wear.

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Contemporary icons

Dian Pelangi

The Pekalongan-born designer inherited a rich heritage in batik and traditional textiles. A graduate of ESMOD Jakarta, she is celebrated for her signature tie-dye motifs and colourful palettes, cementing her as a global ambassador for young modest fashion.

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Elzatta

This Bandung-born ready-to-wear label reached its peak between 2009 and 2014, growing alongside the rising hijab community. Known for wearable, accessible collections, Elzatta continues to resonate with young professionals seeking stylish, modest apparel.

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Ida Royani

Transitioning from modelling and entertainment into design, Ida Royani specialises in abayas, tunics, and Indonesian textiles. Her designs are celebrated for their versatility and broad appeal, bridging the gap between high fashion and everyday wear.

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Jenahara

Jenahara’s signature use of bold neutrals—black, white, and grey—suggests a striking contrast to the playful palettes of her peers. Acquired by Delami Group, the brand now stands among Indonesia’s largest retail modest fashion houses.

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Ria Miranda

Ria Miranda brings a softer, more feminine touch to modest fashion. Her Shabby Chic collections of the 2010s remain iconic, celebrated for delicate hues and flowing silhouettes.

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The new guard

Buttonscarves

Since its 2018 debut, Buttonscarves has become a phenomenon in modest fashion, with a loyal following and international reach. The brand has showcased at New York, Istanbul, and London fashion weeks, expanding its presence both domestically and abroad.

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Damakara

Marrying feminine silhouettes with an edgy twist, Damakara specialises in earthy palettes and ethnic motifs, producing pieces that feel both elegant and effortless.

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Haidee Orlin

Playful, versatile, and full of character, Haidee Orlin’s floral motifs and bright colour palettes make her collections suitable for both office and casual outings.

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IKYK

Known for Korean-inspired layering and meticulous pleats, IKYK captivates fans with mix-and-match styling, bold patterns, and strategic detailing. 

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Mayoutfit

Popular among Gen Z, Mayoutfit features casual, chic, modest wear with unique patterns, stripes, and prints, perfect for expressive, everyday styling.

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Oclo

With modern, bold patterns, Oclo balances practicality and style, offering effortless yet striking modest wear.

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