ULTIMA II Partners with Home Sweet Loan Musical Theatre

ULTIMA II Becomes Official Makeup Partner of Home Sweet Loan Musical Theatre, 

Supporting 40 Cast Members on Stage

With more than 67 years of experience in the beauty industry, ULTIMA II continues to deliver makeup innovations that support self-expression and confidence. This time, ULTIMA II has collaborated with Visinema and Jakarta Art House as the Official Makeup Partner for the musical theatre production of Home Sweet Loan. This collaboration demonstrates ULTIMA II’s support for the role of makeup in bringing characters to life, enhancing expression, and perfecting the appearance of the entire cast on stage.

This collaboration also aligns with the spirit of “Beauty, Made to Perform,” ULTIMA II’s campaign emphasizing that beauty is not only about appearance, but also about how makeup empowers individuals to express themselves and take on various roles with confidence. Through Home Sweet Loan, ULTIMA II demonstrates how makeup plays an essential role in meeting the needs of performers, from building their characters to supporting their appearance throughout the show.

Through this campaign, ULTIMA II aims to demonstrate that good makeup not only delivers an optimal look but also adapts to the diverse activities and needs of its users. In musical theatre, these needs extend to the entire cast, including men, women, and children, who require makeup tailored to their respective characters and roles. This spirit aligns with the story of Home Sweet Loan, a musical theatre adaptation of the film of the same title, which resonates with Indonesian audiences through its portrayal of aspirations, dreams, and the dynamics of everyday life.

As the Official Makeup Partner of Home Sweet Loan Musical Theatre, ULTIMA II and its diverse range of makeup products have been entrusted to support the makeup needs of the entire cast performing on stage. Among the cast members are Kaluna, Kalya Islamadina, and Chintana Jo. Under the supervision of renowned stylist Hagai Pakan, the performers look even more captivating with ULTIMA II makeup, which delivers a flawless and radiant complexion with buildable, long-lasting coverage that meets the demands of musical performances from beginning to end. Beyond creating a captivating flawless complexion, ULTIMA II also ensures the performers’ comfort through products formulated with skincare benefits and CollaSence™.

“The collaboration with Home Sweet Loan Musical Theatre is a tangible expression of the ‘Beauty, Made to Perform’ spirit, where beauty is not only about visual appearance, but also about how makeup supports individuals in expressing themselves and taking on various roles with confidence. Through this collaboration, ULTIMA II demonstrates the advantages of high-performance makeup in demanding performance environments. From backstage preparation to captivating appearances on stage, we ensure that the entire range of ULTIMA II products enhances each performer’s character while delivering the comfort and reliable staying power needed for every key moment,” said Sully Suharjo, General Manager of Sales & Marketing, ULTIMA II Indonesia.

Tested from Backstage to the Stage

Musical theatre presents a unique challenge for makeup. Performers must appear under intense stage lighting for hours, requiring makeup that remains flawless while providing lasting comfort. The desired look does not always involve heavy or dramatic makeup. Instead, makeup must naturally represent each character in a way that reflects everyday life while maintaining a radiant appearance under stage lighting. Lisa Reideka, Co-Founder, Choreographer, and Director of Jakarta Art House, witnessed these needs firsthand throughout the production of Home Sweet Loan Musical Theatre and the use of ULTIMA II cosmetic products.

“For this musical theatre production, we wanted makeup that remained natural, or a makeup-no-makeup look, because the characters represent everyday life. The challenge was ensuring that this natural look remained beautiful under fairly intense stage lighting while staying comfortable and lasting throughout the performance,” said Lisa.

“ULTIMA II has proven the quality and staying power of its products throughout rehearsals and on-stage performances. The makeup remained fresh, flawless, and elegant from beginning to end, allowing the performers to feel more confident and fully focus on bringing their roles to life. The inspiring stories of the Home Sweet Loan characters, already familiar to and loved by the public, also became more vivid through ULTIMA II makeup, which enhanced each character’s appearance while meeting the demands of stage performance.”

From preparation by professional makeup artists to the entire cast’s appearances on stage, ULTIMA II demonstrates how decorative cosmetics can play an essential role in bringing characters to life and supporting each performer’s performance.

Through this platform, ULTIMA II continues to draw on its 67 years of experience in the beauty industry to deliver cosmetics that combine innovation, performance, and skincare in a single makeup experience.