Jamba Returns to Indonesia with a Fresh New Concept, Opens First Store in Jakarta

Jamba Returns to Indonesia with a Fresh New Concept, Opens First Store in Jakarta

The new store at Gandaria City marks the beginning of Jamba's next

chapter as a lifestyle destination for every moment of the day.

As urban lifestyles continue to evolve, consumers today are looking for more than just great-tasting food and beverages. They are seeking experiences that naturally fit into their daily routines—from starting the morning on a positive note and taking a refreshing break during a busy day to spending quality time with family and friends.

Responding to these changing consumer needs, Jamba, the globally recognized lifestyle brand best known for its smoothies and bowls, is officially making its return to Indonesia with a completely refreshed concept. The comeback begins with the opening of its first store at Gandaria City, Jakarta, offering an experience that goes beyond smoothies.

Jamba's return to Indonesia is led by MRA Group, a diversified lifestyle company renowned for bringing internationally recognized brands across retail, hospitality, luxury, and media to Indonesia. In addition to global brands such as Häagen-Dazs, Bvlgari, Omega, 707 Company Indonesia, and atmos, MRA Group is also home to some of Indonesia's leading lifestyle media brands, including Harper's BAZAAR Indonesia, Cosmopolitan Indonesia, Her World Indonesia, Mother & Beyond, CASA Indonesia, as well as broadcast media The Rockin' Life (TRL) and iSWARA. Building on this experience, MRA Group is reintroducing Jamba with a refreshed concept designed to better suit today's consumers, positioning the brand as a destination that offers much more than smoothies.

Whether it's breakfast before work, a convenient lunch, a refreshing pick-me-up during the day, or quality time with family and friends, Jamba aims to become a natural part of everyday life. This marks a new chapter for the California-born brand, which has been delighting customers around the world since its founding in 1990, while reflecting its continued evolution to meet the needs of modern consumers.

Jamba's latest concept in Indonesia is inspired by a simple philosophy that has been at the heart of the brand since day one, that everyone should leave Jamba feeling better than when they arrived. This philosophy comes to life through refreshing food and beverages, a welcoming atmosphere, and experiences designed to bring a positive energy to everyday life.

At its new store, Jamba introduces its signature Whirl'd Famous Smoothies, featuring two categories: “Classic and Goodness 'n Greens. The menu also includes Fresh Juices, Over Ice Beverages, Smoothie Bowls, Fusion Bowls, Coffee & Tea, and Sandwiches, making Jamba a destination that can be enjoyed throughout the day, whatever the occasion.

"We are excited to bring Jamba back to Indonesia. Today's consumers are looking not only for great-tasting food and beverages, but also for choices that fit seamlessly into their active and dynamic lifestyles. That's why we create smoothies, juices, bowls, and more using real fruit and quality ingredients, delivering vibrant flavors that people can enjoy anytime throughout the day. Our hope is simple: that every customer who enjoys Jamba leaves feeling brighter than before," said Syanti Dewi, General Manager of Jamba Indonesia.

More than the opening of a new store, Jamba's return marks the transformation of a global brand that continues to evolve alongside changing consumer lifestyles. Through a more contemporary concept, an expanded menu, and experiences designed for every occasion, Jamba invites consumers to discover more ways to enjoy life's everyday moments.