Rani Permata
Mar 09, 2026
SONDERSCHOOL Collection Launching: A New Chapter for Emerging Fashion Labels
Sonderlab proudly announces The Collection Launching Event of Sonderschool Brands, a two-day fashion event marking the official debut of four emerging fashion brands born from Sonderschool, Sonderlab’s fashion competition held last year.
Looking back at the success of Sonderschool; a fashion competition initiated by Sonderlab that brought together nine talented finalists, four selected brands have officially signed a contract with Sonderlab to continue their journey as independent labels. This event serves as a milestone—celebrating their growth into well-developed brands with collections ready to be introduced to the public under Sonderlab’s platform. The collections will be displayed at IQOS Boutique, Sol Collective Space, SCBD, South Jakarta from Friday, February 27th until Saturday, February 28th, 2026.
More Than a Competition: SONDERSCHOOL as a Journey
After a long journey of creative thinking, designing, and production, SONDERSCHOOL itself has ended on November 13th, 2025, where the end was only the beginning of their real journey. Four brands are ready to step into the next chapter. Through this collection launching, these brands are going to officially meet Sonderlab customers, and to present their collections in a curated retail experience that reflects their unique identities and creative visions.
An exclusive guided tour will be prepared by Sonderlab and the four brands, allowing visitors to experience the collections firsthand and engage directly with the designers.
Everything Exciting for the Launching: Special Performances, Game Session, Workshop, and See Now Buy Now!
Beyond the collection showcase, the event offers a complete lifestyle experience. Enjoy special performances by Skeletale and Tevin from ANJA on February 27th. More performances to look up! Don’t miss out Homeboi Stage: Basboi featuring Raka & Duffy D, and Ryand on February 28th.
Witness the fun and hype of Electric Brainers 100—a game session where four SONDERSCHOOL brands will compete with each other to answer trivial questions. Alongside these thrilling activities, complete the experience by joining workshop sessions by Andrean NR—one of SONDERSCHOOL brands, to earn an exclusive merchandise. The event will implement a See Now, Buy Now program, allowing customers to purchase their favorite pieces directly during the event. This exclusive early access precedes the official online release, with the collections becoming available on Sonderlab’s website starting March 4th, 2026. Don’t miss it out, and get your most desired piece from your favorite brand before anyone else!
