Rani Permata
Mar 09, 2026
Hollister Marks Southeast Asia Expansion with Indonesia Debut
The global retailer opens its first-ever store in Indonesia at Pondok Indah Mall 1 Jakarta
Today, PT Mitra Adiperkasa Tbk (MAP) announced it is facilitating Hollister Co.’s official entry into the Indonesian market as part of its existing partnership with the brand. Hollister, a brand of Abercrombie & Fitch Co., will open its first store in the market, located at Pondok Indah Mall 1, 1st Floor, South Jakarta, and represents a significant milestone in the brand’s expansion.
Steven Sare, Managing Director of Hollister APAC Region, shared, “We are absolutely thrilled to finally bring the Hollister vibe to Indonesia. The energy here is amazing, and partnering with MAP allows us to create a space where customers can truly experience the brand’s signature apparel made for capturing moments, creating memories, and being unapologetically you.”
“We listened to our customers, and the excitement for Hollister here is real. We are proud to bring them a brand that truly speaks to their lifestyle. This is a big step for us in connecting Indonesian youth with the global fashion they love.” echoed Michelle Wibisono, COO of MAP Fashion. Hollister’s debut in the region will spotlight its “Feel Good In Jeans” campaign, featuring a range of styles focused on effortless style and designed for everyday wear. Alongside denim, customers can explore Hollister Feel Good Fleece – the brand’s core fleece assortment, complete with ultra-soft hoodies, sweatshirts, and sweatpants for ultimate comfort and fashion.
Hollister will also launch its Feel Good In Jeans campaign, highlighting lightweight woven tops, easy-wearing shorts, and versatile skirts. Designed to mix and match, these pieces reflect the brand’s signature style. Michelle Wibisono, COO of MAP Fashion, concluded, “We are proud to partner with Hollister to open their first-ever store in Indonesia. Jakarta is the ideal place to start our journey because the city’s dynamic energy is a natural fit for the Hollister spirit. We are excited to create a space where the youth here can express their authentic style and feel confident in who they are.”
In addition to the physical store at Pondok Indah Mall 1, customers can shop the full range of products online at www.hollisterco.id.
Official Hollister Indonesia Social Media Accounts:
● Instagram & TikTok: @hollister_idn
● Website: www.hollisterco.id
