Chloé opens a new boutique inside Plaza Indonesia in Jakarta. The open-plan boutique spans 159-square meters, in which the ready-to-wear, shoes and accessories are housed in a welcoming and immersive environment, starting with Spring 2025 by Chemena Kamali.
The store design encapsulates the DNA of the French Maison, reinterpreting familiar vocabulary to establish a new vision that feels both current and timeless. Familiar curves echo throughout: shaping the central wall and the seating area, which is inspired by a mid-century conversation lounge. A palette of neutrals and earthy hues is enhanced by tactile and authentic materials, such as limestone, stainless steel, leather and ceramics.
‘’Chloé is excited to expand our presence at Plaza Indonesia in Jakarta. This is our first boutique in this important market, Indonesia, where we’ll build a customer base and continue the Maison’s dialogue through Chemena Kamali’s creative vision. This extension is part of our multi-key strategy in the growing Southeast Asia markets’’. Laurent Malecaze, President and CEO of Chloé.
PT. Mitra Adi Perkasa are the official retailer for Chloé in Indonesia. MAP Group has a portfolio of more than 150 world-class brands from department stores, sports, fashion, kids, food & beverage to lifestyle. As at end of September 2024, MAP operates 3,463 retail stores in over 80 cities across Indonesia.
