Ascott Jakarta continues to strengthen its position as a lodging service company committed to business sustainability through various initiatives and activities. Building on the success of past collaborations, this 204-room hotel and serviced residence proudly announces its latest partnership with Adrie Basuki, a renowned local designer celebrated for his innovative zero-waste creations. Using 100% Indonesian fabrics and empowering local women, Adrie Basuki has become a symbol of achievement in sustainable design.
Ascott Jakarta and Adrie Basuki Unite for a Sustainable Future
This collaboration has culminated in the creation of the Ascott Artisan uniform, a signature feature at Ascott Jakarta. The Ascott Artisan's role is to ensure that guests and VIPs enjoy the best possible stay experience. The uniform combines marble fabrics made from textile waste, which is reprocessed into fabric fibers and then reassembled to create a distinctive and unique design.
The uniform was meticulously crafted over approximately one month in Adrie Basuki's studio in Bogor, reflecting a harmonious blend of sustainability, local craftsmanship, and creative excellence.
Pingkan, Ascott Artisan from Ascott Jakarta, expressed her feelings of pride, "I'm very proud because apart from the uniform being so beautiful, it turns out that the manufacturing process and material is environmentally friendly and empowers local women in Bogor." Vanessa Velindra, Brand & Marketing Ascott Jakarta also explained how this collaboration is one of the activations of Ascott CARES "Ascott has a sustainability program called Ascott CARES C which is an abbreviation for community where it is hoped that the activities we carry out can create employment opportunities and support the empowerment of local businesses, and local arts workers, then the E stands for Environment where we have to help maintain environmental sustainability," he said.
“We are very happy to be able to collaborate with the Ascott Group with the same vision and mission in sustainability business. “Currently, the Ascott Group is one of our pioneer clients in the field of lodging services, apart from this project we will have upcoming exciting projects with the Ascott Limited Group", said Adrie Basuki as Founder And Creative Director. Apart from Ascott Jakarta, Ascott Kuningan Jakarta and Ascott Sudirman Jakarta also carried out the same efforts. To see the collaboration uniform collection between Ascott Jakarta and Adrie Basuki, you can visit Instagram @ascottjakarta and visit www.discoverasr.com/en/ascott-the-residence/indonesia/ascott-jakarta for more information about Ascott Jakarta
