Juliana Siahaan
Jun 19, 2025
Celebrating the Icon: Hotel Indonesia Kempinski Jakarta
Launches Campaign for The Lady in Red's 15th Anniversary
For 15 years, the iconic Lady in Red has embodied Kempinski's distinct elegance and spirit. Conceived in 2008 and globally launched in 2010, this unique role evolved from traditional guest relations to become a symbol of highly personalised, intuitive luxury. More than just a host, the Lady (and Gentleman) in Red offers deep local knowledge and impeccable service, enriching the guest experience and forming an integral part of Kempinski's brand DNA.
Hotel Indonesia Kempinski Jakarta celebrates this significant milestone with a series of curated activities that pay tribute to 15 years of unforgettable welcomes and personal connections. A true embodiment of this enduring spirit is Novita Dwi Wulandari, proudly highlighted as Kempinski’s longest-serving Lady in Red, having joined Hotel Indonesia Kempinski Jakarta in 2015 and the Lady in Red team in January 2017.
“We are ambassadors of art, culture, and the Kempinski brand,” states Novita. “This role allows me to represent timeless elegance while crafting exceptional experiences for each guest. I would highly recommend this path to those who are passionate about luxury hospitality.” Her story stands as a testament to the dedication, empathy, and finesse that define the Lady in Red spirit.
Throughout the anniversary period, guests are invited to indulge in an elegant Red-Themed Afternoon Tea available until 15 July 2025. Priced at IDR 800,000++ per set, the offering includes an exquisite selection of sweets, scones, and savoury treats such as cranberry scones, beetroot tartlet, lobster gyoza, and dragon fruit camembert cheese in the elegant setting of Nirwana Lounge.
In addition, the mixologist presents The Lady in Red cocktail, a signature creation crafted to reflect the sophistication and warmth that define the Lady in Red. Made from mangosteen arak, pomegranate juice, rose syrup, and a hint of lemon zest, this unique libation is available throughout the months of June and July.
