Juliana Siahaan
Oct 21, 2025
Global Brand Activations 2025 Brings Activ∞ to Life in Jakarta
with Citadines Sudirman Jakarta and Citadines Gatot Subroto Jakarta
Strategically located in two of Jakarta’s prime business districts, Citadines Sudirman Jakarta and Citadines Gatot Subroto Jakarta offer modern serviced residences designed for urban travellers seeking flexibility, comfort, and local connection. Both properties, managed by The Ascott Limited, feature a variety of fully furnished units equipped with kitchenettes, living areas, and access to lifestyle facilities including a fitness centre, swimming pool, jogging track, and lounges. With their blend of convenience and vibrant community spirit, the two properties embody Citadines’ philosophy of helping guests truly live the city.
This year, Citadines Sudirman Jakarta and Citadines Gatot Subroto Jakarta proudly take part in the Citadines Global Brand Activations 2025, a worldwide initiative running from August to September under the theme #activ8YourWay. At the heart of this campaign is Activ∞ (pronounced “activate”), a brand signature that inspires guests to stay active not only physically, but also socially and mentally, through wellness, movement, and meaningful exploration of their surroundings.
With the global message “activ∞ the streets with Citadines, one run at a time!”, properties across the world are encouraged to reinterpret the joy of movement through their own unique energy and location. In Jakarta, this message comes to life through a series of curated activities designed to engage guests, residents, and the local community in celebrating sport, wellness, and togetherness.
Throughout the campaign, both properties will host diverse activities such as CitaBurn: Run to Fight, a high-energy body combat session; CitaNature: Walk to Connect, a mindful walk through Habitat Park; CitaSmash: Community on Court, a lively padel gathering with the community; and CitaKick: Game On!, a friendly mini soccer experience.
The highlight of the programme is the CitaRun 5K Fun Run, a vibrant city run that invites participants to rediscover the streets of Jakarta in a dynamic and energising way. Organised in collaboration with CNR Indonesia and KYZN as coaching partners, CitaRun embodies the spirit of movement, exploration, and community at the core of Citadines’ identity.
To elevate the experience, the run is supported by a strong line-up of partners and sponsors. Corenation presents the grand prize with a Running Band, while Yoona, Davos, Granova, New Tree Sea, Senormal, Fitbreak, Aquarina, ITO EN, Sourdose, Madu Enak, and One% Nutrition provide product support for participants. Medical assistance is supported by Medifit, with refreshments from The Rabbit Wins and One% Nutrition to keep runners energised throughout the event.
“Through Global Brand Activations 2025, we aim to inspire not only our guests but also the wider community to embrace active living in fun, accessible, and meaningful ways,” said Hairil Mukhlis, General Manager of Citadines Sudirman Jakarta and Citadines Gatot Subroto Jakarta. “From body combat to fun runs, every initiative reflects our brand philosophy of living the city to the fullest.”
By activating the city through movement and community, Citadines Sudirman Jakarta and Citadines Gatot Subroto Jakarta reaffirm their commitment to staying relevant, forward-thinking, and centred around the evolving needs of modern travellers. This commitment continues in October 2025, when both properties will celebrate International Coffee Week with a month-long series of special events.
The celebration will kick off with CitaArt: Brew & Beyond, a coffee-inspired art installation in the lobby in collaboration with Tanamera Coffee, followed by CitaMove: Coffee on The Go, where Citadines will participate as an exhibitor at the Indonesia Coffee Festival, part of the Café & Brasserie Expo Indonesia, taking place on 10–12 October 2025 at NICE PIK 2. At this event, Citadines will showcase its properties, introduce unique coffee experiences, and collaborate with a local coffee shop to engage guests more deeply with Jakarta’s vibrant coffee culture. The journey will then continue with CitaLearn: The Coffee Journey, a hands-on coffee workshop at a local coffee shop, and conclude with CitaCraft: Coffee & Creativity, where guests and staff can explore coffee brewing fundamentals from Citadines Café and join a creative workshop to create their own coffee candles.
Citadines Sudirman Jakarta
The Newton 1 at Ciputra World 2
Jl. Karet Sawah No.219, Karet Semanggi
Setiabudi District, Special Capital Region of Jakarta 12930
Citadines Gatot Subroto Jakarta
Jl. Gatot Subroto Kav. 64 No. 177A, RT.9/RW.1
Menteng Dalam, Kecamatan Tebet
Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12870
