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Cucumber as currency on World Cucumber Day

World Cucumber Day

Forget your cash and card, exchange cucumber with a refreshing Hendrick’s & Tonic 

For one day only, Hendrick’s Gin is bringing back the Cucumber Currency Exchange, where the humble green fruit is transformed into exchangeable monetary units. This exclusive offering from the unique Scottish gin brand is in celebration of World Cucumber Day on June 14th, 2024. During ‘Cucumber Hour,’ all gin lovers will have the opportunity to exchange cucumbers for a refreshing Hendrick’s & Tonic at selected official Hendrick’s Gin outlets, while also enjoying the ‘Cucumber Concierge’ service and ‘DIY Cocktail Corner’.

This refreshing gin brand will partner up with 150 outlets in Jakarta, Bali, Semarang, Surabaya, and Bandung, including premium bar destinations, such as Artesian Bar in Jakarta and FINNS Beach Club in Bali, which is exclusively selected as the primary bar this year. These two outlets will showcase exclusive Hendrick’s Gin decorations and offer exciting activities such as 'DIY Cocktail Corner'.

These 150 outlets will receive cucumber as the currency for an exchange of Hendrick’s & Tonic during ‘Cucumber Hour’ from 18:00 WIB - 20:00 WIB in Jakarta and from 16:00 WITA - 19:00 WITA in Bali. Furthermore, the 'Cucumber Concierge' will be available in these 150 selected outlets, providing cucumbers to those who don’t bring their own, ensuring that everyone can enjoy the celebration of this special and humble green fruit.

On the other side of the world, this unique experience follows a scientific experiment that is entirely different from Hendrick’s Gin, involving Hendrick’s Gin scientists and other cucumber scientists, including Graham Brown from the University of Sydney, Australia. The experiment led to an astonishing discovery, revealing that cucumbers can grow larger and more refreshed through unconventional harvesting methods. The findings show that cucumbers respond positively to rock music, dill scent, and taste sweeter when wrapped in mini sleeping bags.

Over the past three months, gardening enthusiasts from around the world have built an intimate connection with their cucumbers through this groundbreaking method, as they prepare to cultivate them in anticipation of World Cucumber Day. This annual celebration honors the unique green fruit and its extraordinary benefits.

Duncan McRae, the Global Ambassador for Hendrick’s Gin, emphasizes, “In recent years, Hendrick’s has preserved the enigmatic essence of the humble cucumber, highlighting its perfect harmony with our exquisite gin and the delicate Bulgarian rose fragrance.” 

“The research conducted by Mr. Brown reveals that the green cucumber is not only intelligent but also responsive. This suggests that humans can develop a meaningful and personal connection with this intriguing fruit, especially when paired with Hendrick’s Gin's favorite garnish, the cucumber. Envision a world where individuals can trade the greenness of money for the greenness of cucumbers. Let's cherish this delicate green fruit and, in celebration of World Cucumber Day, let's promote swapping cucumbers for a refreshing glass of Hendrick's & Tonic.”

‘Cucumber Hour’ is available in: 

Jakarta: Starting from 18.00 WIB to 20.00 WIB

*Artesian Bar, Vong Kitchen, Nautilus Bar by Four Seasons Hotel, St. Regis Bar by St Regis Hotel, Kita Barby Park Hyatt Jakarta, Grand Hyatt, Summer by Swissotel PIK, Lavue by Hermitage Hotel, Soire, Arzuca, Toma, Noru, Costess Bar, Moa, Ibza’s, The Lynx, Parle, Lufre, Akira Back, Yen Signature, Lime Light Bar, Sudestada, Izzy Social Club, Liberta, Club Macanudo, Stalk, FYNE, Congo, Jon & Lou, Café Tutti, Cafe Cali, Weekenders Sentul, Potboy Aru, FooFoo, Xie Yu Sun, Sesa Top Golf SCBD, Night Cap, Franco, Yialos, Contra, 1920 Lounge, Basque, BOND, Home by Moonshine, Emilia Permata Hijau, Emilia Pondok Indah, Nona Grill Huis, Olive, Plataran Senayan, Gioi Menteng, Nidcielo, Black Owl Kelapa Gading, Black Owl PIK, Black Owl Serpong, Butler Steak, The Back Room by Pullman Thamrin, Ms. Jackson, Kilo Jakarta, Kloud Senopati, The Club House Pakubuwono, Kurune, Episode Hotel Serpong, Greyhound Gunawarman, Aroma Asian Bistro, Southside Rooftop Bar & Lounge by Aloft South Jakarta, The Room, Il Sogno, Juntos, Junsei, Subi, Nearest to the Pin, Faq’Q Lounge, and Crane.

Bali: Starting from 16.00 WITA to 19.00 WITA

*FINNS Beach Club, Alila Seminyak, Biku Bali, Mano Beach House, District 1 Bar, The Mailroom Speakeasy Bar, Kong Bali, Club Soda Canggu, The Shady Pig, FRIENDS Bar, La Brisa Bali, Okuzono Japanese Dining Bali, Old Man’s Bali, The Shady Fox, Jumeirah Bali, Pistachio Ubud Restaurant, Ibu Susu Bar & Kitchen, The Night Rooster, Pison Ubud, Karma Kandara Bali, The Edge Bali, Grand Hyatt Bali, The Blue Door Speakeasy & Club Lounge, Ku De Ta, Cretya Ubud by Alas Harum Bali, Luna Beach Club, Sala Bistro Sanur, W Bali - Seminyak, Playroom Nightclub, Sardine by K Club, Chora Ubud, Arkamara Djiwa Ubud, Cosmo (Pukako Group), Mandapa a Ritz-Carlton Reserve, Pasir Bali, Sala Bistro Ubud, Theatre Bar Bali, Shelter, Santanera, Soi Rooftop Bali, Penny Lane, Lemon & Salt Rooftop Bar, ODIN Kitchen + Bali, Pison Bali, Atlas Beach Club, Hubble Restaurant Bali, Bali Mandra Beach Resort & Spa, Romeos Bar & Grillery, Sofitel Bali Nusa Dua Beach Resort, Camden Uluwatu, Anatara Uluwatu, Sundays Beach CLub, Ulu Cliff House, The Westin Resort Nusa Dua, Yasa Segara Bengiat Restaurant, Canna Bali, Milano Italian Restaurant, and Ghost Kitchen.

Central Java – Semarang: Starting from 18.00 WIB 

Stairs at Prawirotaman, Marabunta Resto & Bar, Eskala, Aperio Dining & Soiree, Atoz Bar, Wine & Brasserie, Bowery Restaurant, and Spiegel.

East Java – Surabaya: Starting from 18.00 WIB 

Almaluna Bar & Resto, Alba Ristorante, M One Dining Lounge, Locaahands Dining Club, and Shamrock Kitchen & Bar.

Jawa Barat - Bandung: Starting from 18.00 WIB 

Don’t Tell Mama, Wodka, Opiuci, Hi Hidden Club, and South Garden. 

(*) Selected outlet is decorated with exclusive Hendrick’s gin decorations and offers a DIY cocktail corner experience to celebrate World Cucumber Day.

Terms and conditions: 

  • ‘Cucumber Hour' is available at selected outlets starting on Friday, June 14th, 2024.

  • Those interested in participating in 'Cucumber Hour' must be at least 18 years old and possess a valid ID. 

  • Exchanges may be made only once at the bar listed above.

  • Cucumbers are not accepted as a form of payment; they can only be exchanged once for a Hendrick's & Tonic.

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