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Treasury Wine Estates and Warner Bros. Consumer Products Release Wolf Blass’ Limited Edition “House of The Dragon” in Indonesia

HBO’s House of the Dragon is the hotly anticipated prequel to one of the most-watched TV series in history – Game of Thrones. To gear up for this exciting launch, Treasury Wine Estates’ award-winning premium wine brand, Wolf Blass, and Warner Bros. Consumer Products have partnered to launch a limited-edition wine on June 22, in celebration of “Day of the Dragon”, the first day House of the Dragon product and merchandise are released. This December, the limited edition wine of House of the Dragon from Wolf Blass is finally officially presented to wine connoisseurs and fans of House of the Dragon in Indonesia. 

Available in three uniquely striking, limited-edition labels, fans can step back into the World of Westeros with the meticulously crafted Wolf Blass’ Fire & Blood Cabernet Shiraz, a deliciously fiery, high quality, classic Australian red blend wine. This cabernet sauvignon and shiraz blend from Wolf Blass is crimson red in colour with aromas of dark fruits, blackberry and ripe plums, with a lift of varietal cabernet on the nose and a hint of savoury spice. The shiraz grape contributes a mid-palate fruit sweetness, with plush fruit weight, well balanced with structural oak and supportive tannins. 

“With such immense enthusiasm from the public towards this series, we knew we needed to partner with a globally recognised brand of quality that shared the same vision and ambition – which was tapping into the zeitgeist and identifying an appetite for a wine that was aligned with the world of Westeros.  We have no doubt Wolf Blass’ Fire & Blood Cabernet Shiraz will be a blockbuster with consumers, regardless of whether they are returning Game of Thrones fans or tuning in to the fans for the first time during the screening of House of the Dragon.” concluded Andrew Bromell, Vice President, Warner Bros. Consumer Products ANZ. 

Chris Hatcher, Wolf Blass Chief Winemaker, added: “This classic Australian blend, was born out of Wolf Blass’ spirited approach to soar above the rest, encapsulating the brand’s refusal to settle and passionately strive for the best through premium, quality, affordable wine.”

“This exciting partnership with Warner Bros. Consumer Products is the next chapter in the Wolf Blass story, defining the brand’s philosophy now and into the future. It follows Wolfgang Blass’ attitude to life and wine, challenging the status quo and encouraging fans and wine drinkers from around the world to not to settle for anything less than great,” concluded Hatcher.

Wolf Blass’ Fire & Blood Cabernet Shiraz is distributed by Dwimitra Sukses Perkasa and available in stores from 22nd December 2022 in Indonesia.  The show House of the Dragon has been aired globally on 22nd August 2022, on HBO GO.

For more information regarding Wolf Blass’ Fire & Blood Cabernet Shiraz, please visit wolfblass.com  or contact:

Rachel Esmeralda
Marketing Manager DSP Lifestyle 
[email protected] | +62 813-9900-2894