Stallone Tjia
May 01, 2025
DEAR BUTTER: From Viral Croffles to Culinary Excellence
Founded in 2020, Dear Butter began as a modest croffle store in Jakarta, born during a time when comfort food was needed most. With a big ambition to bring warmth, creativity, and indulgence through thoughtfully made baked goods, the brand quickly captured the attention of a young, trend-savvy audience. Its buttery, freshly pressed croffles and signature flavor innovations became an instant favorite, turning a humble startup into a viral sensation.
Over the years, Dear Butter has evolved from a single-product concept into a full-fledged brand loved by thousands.
What started as a Gen-Z and millennial favorite has grown into a household name, now proudly operating 53 outlets across Indonesia—from major cities to local neighborhoods.
Along the way, the brand has remained steadfast in its commitment to quality ingredients, bold experimentation, and culinary creativity, expanding its offerings with a wide range of croffle-based creations and seasonal menu innovations. Dear Butter’s signature items—from the iconic Croffle, to the ever-popular Choco Croffle, Savoury Croffle, Chizzu, DB Butter Roll, and Chizroll—have delighted customers of all ages and cemented the brand's reputation as a trendsetter in the Indonesian F&B industry.
A strong balance of trend-awareness and brand authenticity, delivering not just food, but moments of indulgence and experiences that customers always come back for. As Dear Butter continues to grow, so does its passion for innovation. With new product lines and exciting culinary creations in the pipeline, the brand is committed to staying ahead of the curve—serving joy, one croffle at a time.
YIALOS: Bringing a Taste of Greece to Indonesia’s Culinary Map
Launched in 2023 by Dear Butter Group, Yialos represents a bold new chapter in culinary exploration—one that moves beyond the group’s signature grab-and-go indulgence toward a more immersive, dine-in experience. Drawing inspiration from the sun-soaked flavors of the Mediterranean coast, Yialos was envisioned as a space where people could slow down, reconnect, and savor wholesome, flavorful dishes that celebrate Greek and Mediterranean traditions.
Located in South Jakarta, Yialos offers a curated yet approachable menu that invites guests to build their own feast—from snack-sized share plates to hearty grilled meats. The restaurant’s philosophy revolves around seasonal ingredients, ensuring that the menu is always fresh, dynamic, and true to the essence of Mediterranean cuisine.
Signature Highlights Include:
Grilled Specialties: A variety of creative souvlaki, grilled lamb, and chicken—served with homemade pita and fresh Greek-style sauces—along with the hearty Meat Platter, perfect for sharing.
Fresh Seafood Selection: A testament to Yialos commitment to quality and freshness, with dishes prepared in a modern yet approachable style. Must-tries include the Seafood Platter and our signature Grilled Octopus, a consistent favorite among our guests.
Sweet Temptations: Irresistible desserts like Yialos Signature Sticky Date Pudding, Loukumades, Baklava, and Portokalopita (Orange Cake) for a perfect sweet finish.
In just a year and a half, Yialos has welcomed over 100,000 guests, garnered 3,021 Google reviews with an impressive 4.9-star rating, and hosted events for prestigious organizations, including the Embassy of Greece. Its reputation for authentic cuisine and warm hospitality has drawn high-profile visitors—including the President of the Republic of Indonesia, Mr. Prabowo Subianto.
Yialos popularity has been underscored by the consistent sell-out of five standout menu items: Grilled Octopus, Meat Platter, Halloumi Saganaki, Yialos Scallops Pasta, and Pagoto Giaourti Pistachio Kunafa.
Building on this momentum, Yialos is set to open a brand-new outlet in 2025, bringing with it a refreshed concept and a lineup of exciting new dishes. This expansion reaffirms the brand’s commitment to delivering bold flavors and unforgettable dining experiences to food lovers across Indonesia.
As Yialos enters its next chapter, it remains a celebration of authentic Mediterranean culture—one plate, one gathering, one flavor at a time.
