atmos, which has been present in Tokyo, Japan since February 2018, continues its commitment to spreading sneakers culture throughout the world by being present in the northern city of Jakarta, namely at Mall Kelapa Gading 3, Ground Floor. atmos, a collaboration between Sosco and MRA Group, comes with a pop up store concept that carries the theme of blending the beauty of Japanese temple culture, gardens and Japanese agrarian life. atmos brings back the Japanese concept to remind that atmos originates from Tokyo, Japan.
Atmos is present in Indonesia starting from Plaza Indonesia, Plaza Senayan, Pondok Indah Mall 2, and Atmos Pink at Grand Indonesia. atmos also has an outlet in Surabaya which just opened on May 20, 2023.
In each of the stores above, the atmosphere always elevates Indonesian culture, such as during the opening at Plaza Indonesia in collaboration with Darbotz. When opening the atmosphere at Plaza Senayan in collaboration with Uji Handoko Eko Saputro or also known as: Uji Hahan. Meanwhile, when opening the atmosphere at PIM 2, the atmosphere provides a different experience to visitors by presenting the Otaku Room and authentic Japanese Matcha drinks.
“Expand, explore, and experience. Atmos always wants to provide a new experience for loyal customers and visitors. This time at the Kelapa Gading Pop Up Store, we are trying to expand and explore areas where atmosphere has never existed before, by providing a memorable experience," said Marcel Lukman, President Director of Sosco & Atmos Indonesia.
This time Pop Up Store atmos comes together with Rantara Architects, building a harmonious experimental space, reflecting atmos' Japanese roots and the visual journey of rural workers crossing the rice fields. Like a room frozen in time, the journey to the atmosphere home is reenacted through the journey home of Japanese farmers across the sea of rice after a hard day's work. A slow-paced and purposeful journey will invite visitors to be able to live in harmony with the environment and the outdoors. As befits a farmer, traversing the hours of the day, toiling in nature, then returning to the comfort of their home to rest.
atmos Pop Up Store, MKG 3 will still feature many exclusive and rare sneakers products from the brands Nike, Adidas, Vans, ASICS, and many more, which will only be released at the Pop Up Store. Not only that, the Pop Up Store atmosphere will also bring a wider variety of products that are easily accessible for those who are new to streetwear culture. This Pop Up will last for four months, from July - November 2023.
The opening of the Atmos Pop Up Store, Mall Kelapa Gading 3 will also be enlivened by performances by Basboi and DJ Bergas. A total of 7 pairs of shoes were also provided for buyers, with the "Lucky 7/7" Sneakers Giveaway concept.