Skip to main content

Ascott Indonesia successfully held the biggest brand showcase and broke the Muri record through ASR Festival - The Unlimited Discovery

Ascott Indonesia

ASR Festival is the largest annual brand showcase event featuring Ascott Limited Indonesia's lodging  brands along with room rate promos, exclusive package deals, and exciting entertainment.  

The Ascott Limited - Indonesia successfully held a six-day ASR (Ascott Star  Rewards) Festival 2024 from June 4 - 9, 2024 in conjunction with Ascott Limited's 40th anniversary  celebration with the theme “The Unlimited Discovery”, at the Laguna Atrium Central Park Mall, Jakarta.  The festival attracted more than 4000 visitors and built on the success of last year's festival, which earned  The Ascott Limited - Indonesia the “Online-Offline Brand Activation of the Year 2024” award from  Marketeers Omni Brand Awards,  

This year's festival featured The Ascott Limited - Indonesia's hotel brands and serviced apartments,  including; Ascott, Somerset, The Grand Mansion Menteng by The Crest Collection, Oakwood, Citadines,  Maison Aurelia Sanur, Bali by Preference, Vertu Hotels, Harris Hotels, Fox Hotels, Yello Hotels, Pop!  Hotels, and Managed by The Ascott Limited (Pesona Alam & The Botanica, and Shanaya Resorts).  

Philip Barnes, Country General Manager for Indonesia said “This year's ASR Festival received tremendous  enthusiasm from our guests, owners, partners and associates. This overwhelming enthusiasm shows how  much the event is anticipated and valued by many. The success of this year's ASR Festival will strengthen  our presence in Indonesia and the Asia region. Thank you to everyone, including our associates and media  partners who have supported Ascott's 40-year journey."  

Throughout the event, various exclusive offers and exciting activities are offered, including hotel voucher  discounts of up to 70%, bundling packages with airline ticket, flash sales, daily door prizes, live  performances, F&B booths, interactive games and talk shows. Moreover, there are various booths with  thematic concepts from various Ascott Limited brands that offer various excitement for visitors. The top  buyers at the ASR Festival will get 1 round-trip flight ticket and a 3-day 2-night stay voucher at one of  Ascott's property hotels in the Java and Bali region. 

This year's ASR Festival also carries the theme of sustainability as part of the realization of Ascott CARES,  The Ascott Limited's sustainability program. The Ascott Limited - Indonesia simultaneously carried out an  environmental awareness movement called Unlimited Wishes which was carried out in 87 Ascott Limited  Indonesia Properties and has succeeded in breaking the MURI record on World Environment Day on June  5 as making the most paper from recycled paper materials from hospitality companies, with 2500 recycled  papers. 

Irene Janti, Country Director of Marketing and Branding, Indonesia said “Thank you to Museum Rekor  Dunia Indonesia for this recognition, it is a tremendous achievement for Ascott Limited Indonesia. This  achievement is part of our contribution to creating a better environment and our commitment to the  continuation of sustainability. We would also like to thank our guests, and all parties who have participated  in the implementation of this initiative". 

ASR or Ascott Star Rewards is a loyalty program created specifically to offer a variety of convenience and  attractive promos for customers ranging from bonus points to early check-in and late check-out. For more  information and reservations, please visit our website at and  social media @discoverasrindonesia. Download the Discover ASR app on App Store dan Google Play for  more exclusive offers. 

The ASR Festival - The Unlimited Discovery event was successfully held with the support of various  parties, including BCA, Citilink Indonesia, Serta, JavaMifi, Jumpstart, Hydrococo, Sharp, and Timezone  and supported by media partners, InClover Magazine, Venue Magazine, What's New  Indonesia, NOW! Jakarta, Fimela,, CONNX, Hardrock FM, Brava Radio, and Mother &  Beyond.