V-Soy in a Fresh New Look

V-Soy in a Fresh New Look

 V-Soy, a soy milk beverage brand that has been present in the Indonesian market for 16 years and is distributed by PT Sukanda Djaya as its official distributor, has officially changed its packaging design.

This redesign was carried out because V-Soy, which has been present in the global market for 20 years, feels the need to continuously maintain closeness with its target consumers, whose preferences and lifestyles continue to evolve over time. This aims to ensure that the V-Soy brand remains relevant to its consumers.

Based on market research conducted, consumers tend to prefer modern and minimalist designs. Meanwhile, the previous packaging was considered too crowded and less aligned with current trends.

Therefore, several consumer studies were conducted to test various alternative new designs. From these studies, the packaging design that received the highest votes from consumers was selected. It was then decided that this design would be gradually applied to all V-Soy product variants across global markets.

V-Soy Featuring Sigi Wimala

In Indonesia, V-Soy has chosen Sigi Wimala as its Brand Ambassador. She was selected because she is an inspiring public figure known for her acting and healthy lifestyle. Her active and sporty personality, while also being a mother, is considered a good fit for V-Soy.

“Sigi’s profile matches the characteristics of the V-Soy brand, which always carries the motto ‘Natural Goodness in Every Drop,’” said Evlin Wangsadirja, Brand Manager of V-Soy Indonesia.

For Sigi, V-Soy is a product that suits all her activities because it contains zero calories, making it healthier. As a woman who cares about appearance and health, Sigi is very careful in choosing the products she consumes.

V-Soy and Its Collaborations

In 2026, V-Soy World Indonesia is making many breakthroughs by collaborating with various partners, including:

1. Gastronusa, a culinary and gastronomy media platform initiated by Edwin, a culinary observer in Indonesia. The collaboration involves V-Soy supporting several Gastronusa content pieces that highlight local cuisine from various regions in Indonesia.

2. Inori Gelato Shop and Chef Ronald Prasanto. Using V-Soy as the base ingredient, Chef Ronald created tofu flower gelato and multigrain gelato for his café menu.

3. Warung SCI Prikphun Manow, a restaurant that focuses on Thai fusion cuisine initiated by Chef Philip. Using V-Soy, which originates from Thailand, Chef Philip created a Tom Yum Soy dish as one of his signature items.

4. Omakase Shoumise, led by Chef Reko Ahmad. V-Soy is used to create Mapo Tofu, which is one of the menu items.

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These three dishes were served at the V-Soy Media Gathering event held on May 8, 2026, in Jakarta.