Tumi Celebrates Spring 2026 Collection

Tumi Celebrates Spring 2026 Collection 

with a Star-Studded Mediterranean-Inspired Journey

Bringing a taste of the Mediterranean to Koh Samui, 

TUMI welcomed celebrity and VIP guests on an immersive escape. 

TUMI, the international travel, lifestyle, and accessories brand, brought the rhythm and sensorial richness of the Mediterranean coast to the shores of Koh Samui, Thailand, celebrating its Spring 2026 “Mediterranean Escape” collection. From March 28th to 30th, celebrities and VIPs from the Asia-Pacific region gathered to celebrate the vibrant destination-inspired collection, capturing the spirit of TUMI on vacation. 

The "Mediterranean Escape" journey welcomed over 80 VIPs and celebrities for a weekend designed to channel the destination’s relaxed spirit. Thai celebrities in attendance included Phakphum Romsaithong (“Mile”), Blue Pongtiwat Tangwancharoen (“Blue”), Natachai Boonprasert (“Dunk”), and Becky Armstrong (“Becky”). TUMI’s Global Creative Director, Victor Sanz, and TUMI’s Senior VP of Global Marketing and eCommerce, Jill Krizelman, shared the "design-meets-destination" philosophy that anchors the new collection. The intimate setting also allowed guests to engage with Aris Maroulis, Vice President of TUMI Asia-Pacific and Middle East, who shared the brand’s strategic focus on growing its women’s and lifestyle categories in the region. 

TUMI’s “Mediterranean Escape” Spring 2026 collection marks a shift from the brand’s signature darker palette, spotlighting TUMI’s evolving women's and lifestyle offering with vibrant colors, prints, and new textures. These are featured across core collections—including 19 Degree travel cases, Voyageur totes and backpacks, Olas shoulder bags and totes, and Harrison backpacks—delivering a refreshed look and feel. A robust assortment of accessories, from bag charms to sunglass cases and leather goods, rounds out the new collection, bringing the Mediterranean spirit to life. 

Victor Sanz shared, “This Spring, we’re exploring a different side of TUMI – more expressive, more vibrant– with pieces inspired by a Mediterranean journey. The collection draws from the colors, textures, and atmosphere of the region, channeling that sense of escape and bringing a more emotional lifestyle dimension to how we design for travel.” 

From the moment guests touched down on the island, they were greeted with hints of the Mediterranean. Guests were welcomed with sunset cocktails and a Mediterranean-inspired dinner, accompanied by live entertainment. 

Guests began the following day with a series of wellness activities and immersive workshops. They could relax with sound bath rituals and massage therapy, enjoy Mediterranean-inspired nail art with lemon and floral motifs, and take part in a mosaic tile-making activity and flower pressing.

For the official Spring 2026 collection unveiling, Victor Sanz welcomed guests into their own “Mediterranean Escape” – a reimagined coastal town with splashes of lush thyme green, sun-washed terracotta, and radiant yellow, mirroring the collection’s destination-inspired hues. Wandering amongst enchanting florals, fresh lemons, and beautiful ceramics, guests discovered new pieces, carefully curated by color and integrated into the stunning surroundings. 

Walking through the venue, guests were invited to take photos at the Mediterranean-themed photo spots and visit the Lemonade Bar for a welcome drink. At the bar, guests sipped on refreshing drinks while exploring a complementary summery capsule of women’s Voyageur and Olas collections paired with eye catching 19 Degree travel cases. 

Guests continued their discovery of the collection at two distinct beachside settings: the Pink Clay Corner, a photogenic vignette evoking the earthy tones of Mediterranean coastal cities, and the Thyme Corner, a montage of saturated greens inspired by the region’s native flora. These spaces featured the newly  introduced 19 Degree Front Access travel case and key styles from the women’s Voyageur and Belden accessories collections, as well as the seasonal Mediterranean Print capsule. 

Guests concluded the journey with sunset drinks, dinner, and a closing party featuring fire dancing and a DJ performance on the beach. 

Aris Maroulis, Vice President of TUMI Asia-Pacific and Middle East, shared, “To truly capture the spirit of our Spring 2026 collection, we knew we had to let our guests step inside it. We designed a sensory journey that brings to life the evolution of our women’s and lifestyle offerings.” 

The Mediterranean Escape collection is available now at TUMI.com and in TUMI stores worldwide. Follow @TUMITravel for exclusive behind-the-scenes content from the campaign.