Juliana Siahaan
Oct 06, 2025
A new experience is set to arrive in Indonesia’s lifestyle and culinary scene. Coinciding with International Coffee Day, Café Brasserie Expo (CBE) 2025, organized by Panorama Media, held a press conference to welcome its main event taking place on October 10–12, 2025 at NICE Hall 11, PIK 2. Presented by Bank Central Asia (BCA), CBE 2025 will open with a journey of flavors, bringing together signature elements such as coffee, tea, chocolate, and wine on one stage.
Carrying the theme “Exploring Flavors and Identity,” CBE becomes an expressive space that merges innovative F&B products like coffee, tea, chocolate, and wine with lifestyle elements, ranging from technology, health, automotive, fashion, to beauty. Through a variety of interactive experiences, visitors are invited to discover not only taste, but also the values, stories, sustainability spirit, and social connections that resonate with today’s generation.
As the main sponsor, BCA plays a key role in supporting CBE 2025. The event is also supported by the Ministry of Creative Economy (EKRAF) to strengthen local potential and the growth of modern consumer trends in Indonesia. This collaboration aligns with BCA’s commitment to empower SMEs and local brands to gain more recognition and competitiveness.
“Café Brasserie Expo 2025 is a space where flavors are not just consumed, but explored and understood. We want to share the story behind every cup of coffee, every tea leaf, and every drop of wine—each representing process, values, and culture. At the same time, CBE is also a celebration of lifestyle and meaningful connections through flavors,” said Luhur Tri Atmojo, Project Manager of CBE 2025.
From an industry perspective, the exhibition has been well-received by players and associations. Andrew Saputro, Head of Cooperation & Promotion at GAPMMI, stated:
“CBE is a vital momentum for F&B players, from corporations to SMEs, to connect directly with consumers, showcase innovation, and strengthen their position in both national and global markets. GAPMMI will also host a special gathering session for members during the event, serving as a platform for networking and collaboration.”
Highlights Not to Miss at CBE 2025
Over three days, CBE will feature activities and experiences not to be missed, including:
Interactive zones exploring coffee, tea, chocolate, wine, and lifestyle products
Launches of new products from brands & industry players
Tasting & brewing sessions, workshops, talk shows, and business talks
Showcase of BCA’s Proudly Local brands
Exciting programs, exclusive promotions, and BCA cashback offers
Indonesia Coffee in Good Spirits Championship by SCAI
Indonesian Drinking Chocolate Competition by ACBI
Chocolate Sculpture Live Show & 3-meter Chocolate Fountain Installation by Dapur Coklat
Music entertainment
Stamp rally with exclusive prizes for visitors
With free entry tickets and a strategic location at PIK 2, CBE 2025 is a must-visit destination for coffee lovers, tea enthusiasts, culinary explorers, or anyone seeking an authentic and unique flavor journey.
It’s not just about an exhibition, it’s about an experience. Here, anyone can witness the journey of coffee from bean to cup, engage directly with industry players, and see how competitions like the Indonesia Coffee in Good Spirits Championship showcase quality and creativity in the coffee industry,” said Gusti Laksamana, Secretary General of AKSI-SCAI.
On the chocolate side, Aprilia Meilisa of ACBI added:
“Many people don’t realize that our local chocolate has unique character and stories. Through Café Brasserie Expo and the Indonesian Drinking Chocolate Competition, visitors can taste, learn, and appreciate the process behind every handcrafted chocolate bar, while also witnessing the quality and creativity displayed in an open competition.”
Strategic Collaborations Across Sectors
CBE 2025 also builds strategic collaborations with Nusantara International Convention Exhibition (NICE) as the official venue partner.
We at NICE are honored to host Café Brasserie Expo 2025. This event not only brings new energy to our community, but also becomes a highly anticipated moment for the people and visitors of PIK 2, which continues to grow as a lifestyle and culinary destination. We believe CBE will leave a warm and memorable impression on all visitors,” said Ryan Adrian, Managing Director of NICE.
press conference was also made possible through strategic collaborations with Lalamove as the official on-demand service partner supporting smooth logistics distribution, and GoWork as the official co-working space partner. With over 25 locations in Jakarta, Tangerang, Surabaya, Medan, and Bali, GoWork offers flexible workspaces including coworking spaces, private offices, multipurpose halls, and venues for company town halls, networking events, photoshoots, video shoots, and press conferences such as this one.
CBE 2025 Registration is Now Open – Get Your Free Ticket!
Don’t miss the chance to be part of this flavorful journey at Café Brasserie Expo 2025. Register for free now at www.cafebrasserieexpo.com/ticket and discover the full agenda plus other exciting surprises at NICE Hall 11, PIK 2, on October 10–12, 2025! Follow Instagram @cafebrasserieexpo for the latest updates.
