The Indonesia International Motor Show (IIMS) 2025, set to take place from February 13–23, 2025, at JIExpo Kemayoran, is just days away. This year’s IIMS holds even greater significance as it coincides with Valentine’s Day and the early-year preparations for the Eid holiday season.
IIMS 2025: The Perfect Event to Choose Your Dream Homecoming Vehicle for the Family
Daswar Marpaung, President Director of Dyandra Promosindo, stated that for many Indonesian families, Eid is an important occasion often associated with the need for a new vehicle for homecoming travel (mudik). As Eid approaches, many consider purchasing a new vehicle to ensure a smooth, safe, and efficient journey.
The government has also taken various measures to support the growth of the automotive sector and ensure smooth holiday travel during the 2025 Eid season. These include improvements and expansions of national highways and toll roads to facilitate easier travel, as well as the provision of public facilities such as rest areas and Public Electric Vehicle Charging Stations (SPKLU) in multiple regions.
Additionally, the government has introduced policies to make purchasing new vehicles easier, such as a 3% discount on the Luxury Goods Sales Tax (PPnBM) for hybrid vehicles and a 10% government-subsidized Value-Added Tax (PPN DTP) for electric vehicles. At IIMS, manufacturers and Authorized Brand Holders (APM) will also offer attractive promotions to match consumers’ purchasing power.
“Dyandra Promosindo, along with all exhibition participants, has prepared special offers for visitors, including discounts on vehicles and top-tier products. This aligns with the government’s initiative to ensure easy access and facilities for Eid homecoming travel across provinces, tailored to people’s needs and budgets. Our hope is that IIMS will not only meet domestic demand but also serve as a prestigious event for automotive enthusiasts in Indonesia,” said Daswar Marpaung at the IIMS 2025 Press Conference.
A Grand Automotive Showcase with Exciting Attractions
IIMS 2025 Project Manager, Rudi MF, emphasized that the event will deliver an exciting experience for everyone involved, including visitors, exhibitors, and government stakeholders who have provided full support for this major automotive event.
“We have prepared various exciting automotive performances and top-notch facilities for IIMS 2025. We hope these will attract potential visitors to come to IIMS 2025. We have arranged the best facilities to make it easier for visitors to reach JIExpo Kemayoran.”
IIMS 2025 will kick off with an Opening Ceremony on February 12, 2025, followed by 11 full days of engaging programs until February 23, 2025. Some of the key programs include IIMS Drift, IIMS Special Guest Car, Gokart, Indonesia Iconic Racer, EV Test Ride, PAHAMI Audio Contest, Indonesia Boating Gathering, RC Scale, IIMS Push Bike, IIMS Infinite Live, IIMS Community Experience, Talkshows, IIMS Closing Ceremony, and two new programs: IIMS Flying Car and IIMS Burn Out Show.
IIMS 2025 has also expanded its exhibition area to Gambir Expo, Kemayoran, providing more space for automotive brands to showcase their products. One of the companies utilizing this expanded area is PT Toyota Motor Manufacturing Indonesia (TMMIN), a subsidiary of Toyota Motor Corporation responsible for Toyota vehicle production and export in Indonesia. Toyota will also present the Toyota Beyond Zero Carbon Neutral Community Event at Gambir Expo.
Extensive Brand Participation
A total of 31 four-wheeler brands will participate in IIMS 2025, including BAIC, BMW-MINI, BYD, Chery, Citroën, Daihatsu, Denza, DFSK, GAC AION, Geely, GWM, Honda, Honri, Hyundai, Jaecoo, Jetour, KIA, Mazda, MG, Mitsubishi Motors, Neta, Nissan, Prestige Motocars, Seres, Subaru, Suzuki, Toyota, Vinfast, VW, and Wuling.
For two-wheelers, 25 motorcycle brands have confirmed their presence, including AHM, Alva, Aprilia, Benda, Benelli, BMW Motorrad, Indomobil E-Motor, Italjet, Kawasaki, Keeway, Keeway EV, Maka Motors, Moto Guzzi, MorBidelli, Pacific Bike, Piaggio, QJ Motor, Polytron, Royal Alloy, Royal Enfield, Scomadi, United, Vespa, Yadea, and Yamaha.
Overall, IIMS 2025 will feature over 190 brands from manufacturers, APMs, aftermarket products, and accessories.
Exciting Brand Showcases
Several participating brands have announced exciting showcases and product launches at IIMS 2025:
AION will introduce the AION V and Y+ for the regular market and the Hypetec HT for the premium market.
BAIC will launch a new unit at their booth and offer optimized after-sales services.
BYD will introduce its premium Denza brand, which has been ranked #1 in sales the previous year.
Chery will showcase a model with a 2,369 km range per charge and launch the Go Green Fund initiative.
Citroën will unveil its new global brand identity, display two modified units, and present six new models with a trade-in promotion.
Honda will showcase 13 hybrid and electric vehicles and launch a new electric model on February 13, 2025.
Mitsubishi Motors will introduce a Special Display for the Xforce Ultimate with Diamond Sense and announce a collaboration with Indonesian Idol 2025.
Toyota will launch two electrified models and one new lineup.
Wuling will present its entire lineup and unveil two new products.
Yadea will provide a dedicated Test Ride area for electric motorcycles.
Kawasaki will introduce two reborn models inspired by Godzilla Minus One.
BMW Motorrad will launch the BMW R1300 GS Adventure and host the BMW Motorrad Indonesia eSport Competition.
PLN’s Contribution to IIMS 2025
State-owned electricity company PT PLN (Persero) is supporting IIMS 2025 by showcasing innovative automotive technology, including EV services through the PLN Mobile app and an AI-supported IoT Experience Zone. PLN will also hold talk shows on electric vehicles and offer a 50% discount on electricity upgrades for visitors who purchase their IIMS 2025 tickets via the PLN Mobile app.
“We are delighted to announce PLN’s fourth participation in IIMS. This reflects our commitment to supporting technological innovation, particularly in electric vehicles. We believe this ecosystem will create a cleaner environment. Through IIMS 2025, PLN invites everyone to support sustainable energy transformation,” said Hamzah, Vice President of Marketing Management at PT PLN (Persero).
International DJ to Complete IIMS Infinite Live 2025 Lineup
Dyandra Promosindo has announced that international DJ Whisnu Santika, who performed at global EDM festivals in 2024, will join the IIMS Infinite Live 2025 lineup. He will perform on February 23, 2025, alongside talented singer Cinta Laura and Canadian rapper Liquid Silva.
With a massive lineup of automotive brands, cutting-edge showcases, electrification initiatives, and entertainment programs, IIMS 2025 promises to be Indonesia’s ultimate automotive festival of the year.
