PT Toffin Indonesia proudly introduces Caffè Vergnano, one of Italy's oldest and most prestigious coffee brands, in an exclusive launch event held at PT Toffin Indonesia's headquarters in Pluit, North Jakarta. This milestone marks Caffè Vergnano's debut in Indonesia, bringing the rich heritage and authentic taste of Italian coffee that has been cherished since 1882.
Renowned for its high-quality blends, Caffè Vergnano embodies the essence of traditional Italian coffee, meticulously crafted to uphold premium standards. More than just coffee, the brand offers an unparalleled experience of authentic Italian flavors.
“We are thrilled to bring Caffè Vergnano to Indonesia in partnership with PT Toffin Indonesia as the official distributor,” said Jiebby Harold, Brand Director of Caffè Vergnano. “PT Toffin Indonesia has a stellar reputation for providing high-quality solutions in coffee machines, kitchenware, syrups, imported garnishes, and gelato. We are confident that Caffè Vergnano will meet the demands of Indonesia’s premium coffee market, catering to both retail customers and businesses in the food and beverage sector.”
At the event, Toffin showcased a range of Caffè Vergnano coffee products, including the 1882 Original Blend, Espresso Crema, Espresso Whole Beans, and Capsule Cremoso.
A Futuristic Launch with Creative Collaboration
The launch was uniquely themed with a futuristic concept, highlighting collaborations across culinary arts. Expert chefs and mixologists, including Chef Andry Susanto, Chef Roberto Fiorini, Chef Ronny Gunawan, Barista Viki Rahardja, and Mixologist Arey Barker, presented innovative menus featuring Vergnano coffee as the star ingredient. These creations ranged from savory dishes and desserts to gelato and cocktails.
The event also attracted prominent Indonesian celebrities, influencers, and industry leaders in hospitality and food and beverage, such as Nabila Syakieb, Naysila Mirdad, Sammy Simorangkir, Jeremy Thomas, and Ivan Gunawan.
As part of its strategy to establish a strong foothold in the Indonesian market, PT Toffin Indonesia invited potential business partners to experience the distinct flavors of Caffè Vergnano. This event doubled as an exclusive networking opportunity to foster partnerships within the premium coffee sector.
Indonesia: A Thriving Market for Premium Coffee
Indonesia’s coffee consumption is rapidly growing, with the United States Department of Agriculture (USDA) reporting a consumption of 4.79 million 60-kg bags in 2023/2024. Additionally, a GoddStat survey revealed that 40% of Indonesians drink at least two cups of coffee daily.
With a burgeoning coffee culture and an increasing appetite for premium brews, PT Toffin Indonesia sees immense potential for Caffè Vergnano to thrive. “The arrival of Caffè Vergnano not only expands premium coffee options in Indonesia but also introduces a taste of true Italian quality,” said Florencia Salim, Head of Sales for Caffè Vergnano. “We believe that the blend of Italian heritage and modern innovation will captivate Indonesian coffee enthusiasts.”
Now, with Caffè Vergnano, Indonesian consumers can indulge in the authentic experience of Italian premium coffee, a tradition perfected over 140 years and brought directly to their tables.
