Rani Permata
Aug 14, 2026
Nespresso Launches Vertuo Up with an Immersive Vertuo World Experience
Coffee lovers can now enjoy more ways to create café-style coffee at home with Nespresso's latest Vertuo Up machine.
Nespresso has officially launched its newest coffee machine, Vertuo Up, in Indonesia through Vertuo World, an interactive pop-up event at Central Park Mall, Jakarta, running from August 10–16, 2026.
The event gives visitors the chance to discover the new Vertuo Up machine, enjoy coffee tastings, and learn how to create a variety of coffee recipes at home.
Designed for everyday convenience, Vertuo Up heats up in just three seconds and features the new Coffee Creation Mode, which delivers a richer and bolder coffee extraction. Whether you enjoy hot coffee, iced drinks, dairy milk, or plant-based alternatives, the machine makes it easy to prepare café-quality beverages.
Using Nespresso's Centrifusion™ technology, Vertuo Up automatically adjusts the brewing process based on each coffee capsule, ensuring the perfect cup every time. With more than 20 Vertuo coffee blends available, coffee lovers can explore a wide range of flavors and recipes.
During Vertuo World, guests can also try two exclusive drinks made with Vertuo Up. Cranberrycano combines the bold taste of Intenso coffee with refreshing cranberry juice for a fruity iced coffee, while the White Chocolate Vanilla Latte mixes Sweet Vanilla coffee, milk, and white chocolate syrup into a smooth and creamy drink.
In addition to tasting the signature beverages, visitors can join interactive activities, including live coffee demonstrations with Nespresso Coffee Specialists, guided coffee tastings, and the Vertuo World Coffee Passport challenge to win exclusive merchandise.
The launch is part of Nespresso's global "Press to Explore" campaign featuring Dua Lipa as the Global Brand Ambassador, encouraging coffee lovers to discover new flavors and experiences with every cup.
"Coffee is no longer just part of a daily routine—it's also a way to enjoy a moment for yourself and explore new flavors," said Mark Senior, Senior Vice President Lifestyle, Kanmo Group. "With Vertuo Up, we want to make it easier for people to enjoy creative coffee experiences at home."
Vertuo World is open to the public at Central Park Mall, Jakarta, until August 16, 2026, inviting everyone to experience Nespresso's latest innovation and discover new ways to enjoy coffee.
