Vespa was present at the annual music festival We The Fest (WTF) 2024. At this prestigious music event, a favorite of the younger generation, Vespa presented an interesting experience through a booth specially designed to introduce the legendary history of Vespa to visitors, from the birth of Vespa in Pontedera, Italy, until now.
Unique Facts about Vespa at We The Fest 2024
Ayu Hapsari, PR & Communications Manager of PT Piaggio Indonesia, said, "We were very happy to be part of the lifestyle of music, art, and fashion lovers in Indonesia through We The Fest 2024. Vespa's presence in the younger generation scene is already familiar everywhere. Historically, Vespa has always been present and adapted to every movement and change in lifestyle, music trends, and youth culture from time to time. This was also the inspiration for our appearance at We The Fest 2024, which highlighted dynamism, youthful lifestyle movements, and enthusiasm to continue to be trendy and stylish."
The Vespa booth at WTF 2024 took visitors through time, revealing the history of Vespa, which was born 78 years ago.
Born in 1946, precisely on April 23 in Pontedera, Italy, Vespa was created by Enrico Piaggio with the aim of providing practical, efficient, and affordable vehicles for post-World War II society. The city of birth of Vespa, Pontedera, located at the coordinates 43º39'45”N 10º37'10”E, has now become the main headquarters of the Piaggio Group, as well as a Vespa production base and a Piaggio history museum.
Over the decades, Vespa has sold more than 19 million units across five continents and has evolved into more than just a means of transportation. As a common thread between generations, Vespa has now become a cultural icon that connects trends in music, culture, movements, and young people's thoughts to create cultural phenomena that vary according to the time span of Vespa's existence in various countries.
Through the distinctive Vespa silhouette, Vespa has become a global icon for those who are young at heart, seen in its lively and stunning color display as well as various genuine Vespa merchandise that looks stylish and different. In the same booth, Vespa presented the classy Vespa Primavera with the Blue Capri color variant and the contemporary and sporty Vespa Primavera S with the Gray Materia color variant for those who wanted to look elegant and full of contemporary style.
Visitors were invited to the Piaggio Indonesia booth at WTF 2024, held at the GBK Sports Complex, Senayan, Jakarta, from July 19 to 21, 2024, to learn more about the Vespa journey. For complete information about Vespa, visit the official website www.vespa.co.id or follow the official Vespa Indonesia social media account.
