Melissa, the renowned shoe brand famous for its 'jelly shoes,' has been established since 1979. Melissa's journey in creating fashion footwear has always been inspired by fashion, art, and design. Melissa gained global popularity and became a phenomenon with the release of POSSESSION, the 'jelly shoes' first introduced in the 1990s. Melissa's commitment to sustainability is demonstrated through its responsible production processes and all products being registered with the Vegan Trademark. Melissa shoes are made from Melflex®, a patented material that is 100% recyclable and vegan.
Melissa’s success is marked by its stunning styles and collaborations with world-renowned artists and fashion designers since the 1980s, including Jean Paul Gaultier, Marc Jacobs, Zaha Hadid, Karl Lagerfeld, Vivienne Westwood, Jason Wu, Jeremy Scott, Comme des Garçons, FILA, Y/Project, and Viktor & Rolf.
Melissa is one of the iconic footwear brands known for its innovation and creative collaborations. Now, Melissa is shaking up the fashion world again with the launch of a pop-up installation titled “STATION.” Inspired by the hustle and bustle of New York City’s stations, this installation not only showcases the latest Fall/Winter 2024 collection but also invites visitors to experience and create meaningful connections and interactions, aligning with Melissa's message of emphasizing human connection and meaningful interactions.
The Melissa “STATION” pop-up will be the first to launch the exclusive Melissa x Telfar collaboration as part of the Fall/Winter 2024 collection. This limited-edition collection will only be available at the pop-up, offering visitors an exclusive opportunity to purchase these highly anticipated products. Through the “STATION” installation, Melissa invites visitors into an immersive experience reflecting real interactions akin to those at a New York City station.
The “STATION” pop-up is designed as a space to foster connections and interactions among visitors with Melissa's latest collection. Sara Calista, Head of Marcomm at The 707 Company, states, “Melissa STATION, inspired by the dynamic energy of New York City stations and the concept of ‘A Meeting Point is More Than Just a Physical Place,’ reflects the connections we make, where we discover who we truly are, reconnect with people, open ourselves to the world, and become part of a community.” She adds, “We aim to create a space that acts as a mediator for people to connect, share stories, and possibly create new memories. This pop-up truly embodies human connections.”
Melissa’s “STATION” Pop-Up will be located at Melting Pot, ASHTA, from August 28 to September 8, 2024. During the Melissa “STATION” event, customers who purchase products at the Pop-Up Store will receive an exclusive free gift, such as a tote bag, e-money, postcard, or sticker pack via a vending machine, adding an element of surprise to the shopping experience. Additionally, the Melissa x Telfar collaboration collection will only be available at the Melissa “STATION” Pop-Up. The pop-up will be enlivened by Adrian Khalif on September 9, 2024.
