Mazda, under the leadership of PT Eurokars Motor Indonesia (EMI) as the official distributor, has introduced its first electric SUV, the Mazda MX-30, in Indonesia. During a press conference at the Mazda Indonesia Headquarters on November 11, 2024, Ricky Thio, COO of PT EMI, presented this groundbreaking model.
Mazda Unveils the MX-30: A Bold Step into Electric Mobility, Driven by Idealism
Ricky Thio explained, "The Mazda MX-30 is more than just an electric car; it’s a driving companion. With our Jinba-Ittai philosophy—emphasizing harmony between driver and vehicle—and our minimalist yet elegant KODO Design, the MX-30 is crafted to offer a deeply personal and unique driving experience. The more it's driven, the more it feels like a part of you."
Distinctive Driving Philosophy and Design
Mazda’s Jinba-Ittai philosophy prioritizes creating an optimal driving experience, regardless of powertrain. The Mazda MX-30 exemplifies this ethos by delivering an engaging and comfortable ride. This philosophy is complemented by Mazda’s human-centered KODO Design, which combines strength with simplicity to create a timeless look for the MX-30’s exterior. With its minimalist accents, sculpted lamp design, and Freestyle Doors, the vehicle emphasizes both beauty and accessibility, offering ease for passengers entering and exiting the car.
The Mazda MX-30 is available in two-tone color options, highlighting the refined coupe-like silhouette. Inside, the MX-30 blends sustainability with tradition, incorporating eco-friendly materials like cork, which also references Mazda’s origins as a cork manufacturer. Recycled Breathing Fabric made from plastic bottles and 20% recycled thread for seats showcase Mazda’s commitment to environmental responsibility.
A Harmony of Comfort and Elegance
Designed for a luxurious feel, the Mazda MX-30’s interior features high-quality Premium Vintage Leatherette, with a silicone layer for a soft, comfortable texture. The floating console design provides convenient control access, and a touchscreen panel allows easy cabin temperature adjustment. The 12-speaker Bose audio system envelops occupants in high-quality sound, while ample trunk space is designed for easy loading and unloading.
Innovative Battery Technology and Performance
The Mazda MX-30’s e-SKYACTIV powertrain, with a 35.5 kWh lithium-ion battery, delivers 107 kW (145 ps) and 271 Nm of torque. It offers up to 200 km (WLTP) of range and supports fast charging with a CCS2 port. The SKYACTIV Vehicle Architecture enhances performance and driving experience, with a strong frame connected for agility and stability. Suspension consists of a MacPherson Strut in front and torsion beam at the rear, ensuring a controlled and smooth ride.
The driver’s seat is engineered to promote spinal alignment and comfort, with extensive adjustment points for an ideal driving position. Electronic G-Vectoring Control Plus (e-GVC Plus) optimizes stability by adjusting torque to ease cornering, while steering paddles offer responsive acceleration and deceleration control.
Ricky Thio shared, "The Mazda MX-30 embodies Mazda’s philosophy and demonstrates that an electric car can deliver a driving experience true to the Jinba-Ittai principle."
Advanced Safety and After-Sales Support
Mazda’s i-ACTIVSENSE safety technology includes advanced features such as Smart Brake Support, Adaptive LED Headlights, High Beam Control, 360° View Monitor, and Mazda Radar Cruise Control, among others. These systems work to prevent accidents and enhance driver awareness. Passive safety features include dual airbags (front, side, curtain, and knee) and a protective structure for high-voltage components.
Mazda MX-30 buyers benefit from a 5-year MyMazda Warranty (up to 150,000 km), a 5-year MyMazda Service plan (up to 100,000 km), and an 8-year lithium battery warranty (up to 160,000 km). Additionally, buyers receive a 22 kW ABB wall-charger (installation costs excluded) and a portable charger, ensuring daily driving convenience.
With the launch of the Mazda MX-30, Mazda aims to reshape the perception of electric vehicles, combining sustainability with their unique driving philosophy for a memorable, connected journey.
The Mazda MX-30 is available at an on-the-road (OTR) Jakarta price of Rp. 860,000,000, which includes both a wall-charger and a portable-charger device (installation costs not included). For those seeking a unique look, premium color options are available for an additional Rp. 4,000,000.
The available color options include:
1. Soul Red Crystal Metallic with Black Side Panels and Roof (Premium Color)
2. Zircon Sand Metallic with Black Side Panels and Roof
3. Ceramic Metallic with Black Side Panels and Roof
4. Ceramic Metallic
5. Polymetal Grey Metallic (Premium Color)
6. Jet Black Mica
7. Machine Grey Metallic (Premium Color)
8. Arctic White
