Rani Permata
Jul 03, 2026
FOSSIL Partners with Kim Myung Soo (L) as Friend of Fossil,
Showcasing a Timeless Modern Minimalist Style
FOSSIL introduces its latest campaign featuring Kim Myung Soo, better known as L, as the new Friend of Fossil. This collaboration presents L's signature modern minimalist style through a curated selection of FOSSIL watches and accessories that are effortless, versatile, and timeless.
Known as a member of the K-pop group INFINITE and a successful South Korean actor starring in popular dramas such as Angel’s Last Mission: Love, Royal Secret Agent, and Numbers, L brings his clean, understated, yet impactful personal style to FOSSIL's newest campaign.
Through the Kim Myung Soo (L) campaign, FOSSIL showcases a range of styling inspirations that blend modern classic designs with L's signature casual contemporary aesthetic. Featuring a curated selection of watches, bags, and jewelry that embody modern minimalism, each look demonstrates how accessories can serve as subtle statement pieces while highlighting individual character. From timeless watches and versatile contemporary bags to modern jewelry pieces, every collection is designed to complement personal style across various occasions.
Must-Have Pieces for Kim Myung Soo (L)'s Signature Style
In the Fossil x Kim Myung Soo (L) Collection, L presents three key style themes: Keep It Casual, Low Key, High Impact, and Cool Contrast. Each theme highlights how the right accessories can elevate even the simplest outfits.
KEEP IT CASUAL
One of the campaign's key highlights is the Machine Big Tic (FS6165), a bold yet versatile watch designed for everyday wear. Paired with the Danni Leather Crossbody Bag and Ellis Chain Necklace, the look embodies effortless modern casual style through a combination of leather elements, stainless steel details, and contemporary minimalist silhouettes. The combination of watches, bags, and jewelry creates a clean yet statement-making look, perfect for complementing a variety of daily activities.
LOW KEY, HIGH IMPACT
Another standout piece is the Machine Chronograph Watch (FS6160), which serves as the focal point of L's signature minimalist style. Featuring a sporty yet refined design, it is paired with the Dillon Leather Shoulder Bag, Raquel Watch Ring, and Ellis Two-Tone Bracelet to create a modern and sophisticated look. The sleek leather bag combined with silver and gold-toned jewelry results in a clean, versatile, and effortless styling approach suitable for everyday wear.
COOL CONTRAST
FOSSIL also presents a sleeker styling direction through the Everett Chronograph Watch (FS6154), paired with the Watch Ring, Machine Knurled Texture Chain Bracelet, and Machine Knurled Texture Necklace.
The dominance of silver-toned accessories with textured metal detailing adds a polished yet edgy modern touch, creating an effortlessly stylish combination of shapes, tones, and textures that perfectly complements L's signature look.
This campaign also reflects FOSSIL's DNA, which is rooted in timeless design, quality craftsmanship, and a style character that remains relevant across generations and trends. The combination of functionality, aesthetics, and modern detailing ensures that every collection is not only stylish but also practical for everyday wear.
The complete selection from the Kim Myung Soo x FOSSIL campaign is available at all FOSSIL boutiques and online through the official FOSSIL website.
For the latest collection updates, exclusive campaigns, and style inspiration, follow FOSSIL on Instagram at @fossil.id.
