In spring 2024, Columbia Sportswear launches its newest shoe technology called OMNI-MAX. Speed Hiking or Lightweight Hiking has recently become a popular activity among outdoor activity enthusiasts. This activity focuses on step speed which is relatively faster than walking, but still slower than running. Even though this activity seems shorter, the preparation is not much different from hiking activities in general. Apart from good physical condition and in-depth knowledge of the terrain, the right equipment is also a supporting factor. Outdoor activities require adequate shoes with the best quality and long-lasting performance to support and provide safety and comfort in exploring nature. With increasing interest from outdoor sports enthusiasts, Columbia Sportswear consistently innovates by creating new technology in shoe collections to support maximum performance in outdoor activities.
Columbia Sportswear Presents Omni-Max, the Latest Technology with the Best Performance
The latest OMNI-MAX Fusion Performance System technology combines Versatile Cushioning, Enhanced Stability and Increased Traction at one time.
Versatile Cushioning is adaptive cushioning with responsive foam that provides increased impact absorption, energy return and non-stop comfort. Enhanced Stability with midfoot support designed with a deflection dome and flexible grooves that reduce impact loads and increase flexibility on a variety of surfaces. Increased Traction on a sophisticatedly designed outsole and a specially formulated tread pattern to provide grip when traversing terrain in wet and dry conditions.
With the various powerful features above, Columbia Sportswear through PFG (Performance Fishing Gear) has adopted OMNI-MAX into its shoe collection designed for fishing activities. Regardless of your goal of fishing as a professional or just a hobby, this technology is suitable for providing security and comfort in your favorite activity.
The 10th Columbia branch in Indonesia
Along with the latest technology launched this year, Columbia Sportswear in Indonesia is consistently developing its existence by opening a new store at Plaza Senayan, Floor 3, Central Jakarta. This newest store is the 10th Columbia store in Indonesia with the Cascade Classic 2.0 concept which can provide a different experience for outdoor lovers with a large footwear wall and divided display areas for men's and women's collections. Apart from that, there are also natural elements visible throughout the interior. & exterior inspired by pine wood, industrial metal, and river blue as well as beautiful lighting create a different feel.
This newest store from Columbia Sportswear Indonesia is interesting to visit and makes it easier for customers to choose outdoor products according to their needs.
