As we approach Chinese New Year on January 29th, 2025, Glenfiddich proudly collaborates with renowned contemporary ink artist Zhang Yu to present an exclusive collection of limited-edition gift packs featuring the Glenfiddich 21 Year Old Gran Reserva, along with Glenfiddich 12 Year Old, 15 Year Old and 18 Year Old. This special collection celebrates the remarkable rendezvous of two great cultures, inviting you to raise a glass with loved ones and toast to a festive season filled with great encounters.
Every distinguished rendezvous is born of time. Much like Glenfiddich's strategic entrance into the Chinese market 17 years ago, an elegant move designed to introduce one of the world's foremost Scotch whiskies to a discerning Chinese audience. It was a thoughtful blend of cultures, crafting an unforeseen bridge between Occidental distilling tradition and Oriental sophistication. The creative concept A Gift for Great Encounters “福鹿双至” was inspired by the imagined meeting of the iconic Glenfiddich stag and the legendary Nine-Coloured Deer, a mythical deer king imbued with wisdom, compassion, and a profound desire for harmony.
The concept was realized through the brushstrokes of Zhang Yu, whose work is closely tied to ancient Chinese tales and who is widely recognized as one of the most outstanding ink wash masters in the art world. Specialising in blending cultural elements from East and West through various creative forms, including painting, drawing, design, and film, Yu partnered with Glenfiddich to bring A Gift of Great Encounters to life.
By merging traditional Chinese ink wash painting with vibrant colours and contemporary techniques, she created a unique artistic narrative, bringing together our iconic Glenfiddich Stag and the legendary Dunhuang-inspired nine-coloured deer in a harmonious rendition. Her practice and visual language showcased the irreplaceable beauty of Chinese watercolour in her captivating cosmos of paint. Through the Chinese ink wash brushstrokes, the two journeys of greatness, for the very first time, cross paths.
"Working with Glenfiddich has felt natural from the start. As a long-time appreciator of their whisky, I've always found its rich flavours to be deeply inspiring. The complexity of the taste mirrors the textures of ink, water, and paper—elements that spark a sense of creativity and enrich my artistic mindset. Their time-tested commitment to the art of distilling serves as a guiding example, motivating me to advance my own craft." Zhang Yu mentioned.
The limited-edition series is led by Glenfiddich 21 Year Old Gran Reserva Gift Pack and spans the core range in the market and Travel Retail outlets. To present the best gifts for the New Year celebration, more versions were created, including Glenfiddich 12 Year Old, 15 Year Old, and 18 Year Old. These gift packs, containing Glenfiddich and whisky-nosing glasses, elevate the gifting experience and sharing moments of the Chinese New Year.
“The Chinese New Year embodies togetherness and harmony. For the 2025 festive season, we aspire to celebrate the exquisite convergence of diverse traditions. A Gift for Great Encounter is a universal offering that delights in the beauty of this remarkable fusion,” said Claudia Falcone, Global Brand Managing Director, Glenfiddich.
As the creator of the malt category and the world’s most awarded single malt Scotch whisky, Glenfiddich boldly challenges conventions to craft authentic, superior-quality whiskies, transforming the uncommon into the unequalled. The multiple “Double Gold” award-winning Glenfiddich 21 Year Old Gran Reserva, featured in A Gift for Great Encounters, is an aged whisky finished in Caribbean rum-soaked casks, infusing it with notes of sharp ginger, sultry fig, and uplifting lime that culminate in a crescendo of sweet toffee and spicy exotic warmth.
The Glenfiddich Chinese New Year 2025 limited edition gift pack is now available for purchase at Red & White nationwide and online at Minuman.com. Perfect for gifting, this exclusive pack is designed to make every encounter memorable. For further information about A Gift for Great Encounters, follow the brand on Instagram (@GlenfiddichWhisky) for updates or visit bit.ly/AGiftForGreatEncounters.
