MRA Media presents Beautysity, a curated beauty and wellness exhibition at City Hall, Pondok Indah Mall 3, from June 27-30, 2024. Supported by UOB Lady's Card and UOB Lady's Savings Account, Beautysity is curated directly by the beauty editors of MRA Media, showcasing a variety of reader-favorite beauty brands and health products. At Beautysity, attendees can discover the best beauty brands, enjoy various fun experiences, unique collaborations among beauty brands, intriguing personalizations, and exclusive offers not found elsewhere. Beautysity not only entertains but also caters to the needs of many people.
Beautysity is represented by three stunning women with their unique beauty: Ariel Tatum, Shareefa Daanish, and Susan Sameh. Their presence will further enlighten the public that every woman has unique beauty. These three were chosen to depict the diverse beauty of Indonesian women.
"We want to create a beauty and wellness playground for everyone without exception, offering an engaging and more personal experience," said Mita Soedarjo, Director of MRA Media. "We have been planning Beautysity for a long time because MRA Media's core is women's media focused on fashion and beauty. This time, we combined various beauty industries. We hope it will be well received by the public," Mita continued.
The difference between Beautysity and other beauty exhibitions is the personalization, experience, and collaboration that attendees can feel when they come to Beautysity. There will be facilities available for everyone, including a well-being section offering new experiences.
On the second day of Beautysity, the Beauty Reader's Choice Award will be held, recognizing various brands selected through polling in five categories: The Best Skincare, The Best Makeup, The Best Body Treatment, The Best Hair Treatment, and a Special Category. "The reader's choice products we display here can also serve as recommendations for attendees," explained Ria Lirungan, Director of Editorial Strategy.
"MRA Media's core is in fashion and beauty, and we have beauty editors from Harper's Bazaar Indonesia, Cosmopolitan Indonesia, and Her World Indonesia who live and breathe beauty products. We have award-winning products from each brand, and we thought it would be a shame not to introduce these products directly to the public, so we decided to hold Beautysity, a curated beauty products fair. We also emphasize wellness as an essential element to support beauty from the inside and outside. We are proud of the curated local tenants," Ria added.
Iwet Ramadhan, Director of Business Development at MRA Media, added that Beautysity features special offers from UOB and performances by Sal Priadi, Nadhif Basalamah, Patricia Schuldtz, and many others. "We provide new experiences and beauty talks. Every time you shop, you can spin the wheel of fortune, and each day we select the best-dressed attendees."
Beautysity features Beauty Avenue with a variety of interesting events, including beauty workshops and educational and inspirational talk shows on beauty and wellness topics with trusted speakers, such as The Art of Ageless Skin, Empowered Beauty, and Hair Styling 101 by Rey Nathanael. It also features a VIP Lounge with meals and beverages from The Coffee Academics, massage chairs, and exciting programs in the Beautyverse sessions. Beautysity emphasizes special experiences from various favorite beauty brands.
In addition to educational talk shows, Beautysity will be enlivened by various local musicians over the four days, including Sal Priadi, Andina Julie, Nadhif Basalamah, Hanin Dhiya, Rahmania Astrini, Jinan Laetitia, and Unity.
Supported by UOB Lady's Card and UOB Lady's Saving Account, Novi Syailendra Roesli, Head of Product Management at UOB Indonesia, said that Beautysity aligns with the UOB Lady's Card and UOB Lady's Savings Account tagline, Unstoppable Together, "a commitment to support women to save more and be more financially independent.
