Mirella Pandjaitan
Jan 26, 2026
The Elle & Vire Professional Cooking Cream Sour Taste has officially been launched. Developed specifically for professional kitchens, the Cooking Cream Sour Taste delivers a balanced sour note, smooth texture, and reliable stability, making it suitable for a wide range of pastry and dessert applications, from cold preparations to baked creations.
Elle & Vire Professional, the premium French dairy brand trusted by chefs worldwide, officially launched this innovation at an exclusive product launch event held at Kempi Deli, Grand Indonesia. The launch marked a special collaboration with five of Indonesia’s Influential Pastry Chefs, each renowned for their craftsmanship and influence in the pastry and dessert scene:
- Ali Saleh Aziz, Pastry Chef of Park Hyatt-Jakarta
- Dedy Sutan, Corporate Executive Chef of Butter Baby
- Dony Muhadi, Chef & Owner of Don Bakeshop
- Richie Pratadaja, Founder & Chocolatier of Crio & Criollo Restaurant
- Wita Girawati, Executive Pastry Chef of Hotel Indonesia Kempinski Jakarta
The collaborating chefs presented exclusive recipe inspirations and tasting sessions, showcasing the versatility and performance of Cooking Cream Sour Taste across modern dessert concepts. Guests—including chefs, foodservice professionals, and media—were invited to experience firsthand how the product enhances freshness, depth of flavour, and consistency.
“This collaboration reflects Elle & Vire Professional’s commitment to working closely with chefs to create products that truly support their creativity and technical needs,” said Nessy Meghayani, Country Manager Savencia Indonesia & Malaysia. “The Cooking Cream Sour Taste is designed to deliver a clean sour profile while maintaining the performance expected in professional kitchens.”
Produced with French dairy expertise, Cooking Cream Sour Taste offers excellent heat stability, acid resistant, and consistent results, making it an ideal solution for hotels, restaurants, cafés, and premium bakeries. Elle & Vire Professional Cooking Cream Sour Taste is now available through foodservice channels across Indonesia.
