Stallone Tjia
May 02, 2025
Raffles Hotels & Resorts, in partnership with renowned luxury publisher Assouline, proudly presents Raffles: From Your Butler—a sophisticated new addition to Assouline’s esteemed hospitality collection. This beautifully crafted book offers a rare glimpse into the world of Raffles through the lens of its iconic Butler Service, which has long been a symbol of the brand’s refined elegance and intuitive care.
Raffles Hotels & Resorts and Assouline Debut Raffles: From Your Butler
Rooted in the historic Raffles Singapore, established in 1887, the tradition of personalized, emotionally intelligent service began with a philosophy of hospitality described as a “gentle breeze”—subtle, attentive, and ever-present. This timeless approach remains central to the Raffles experience today, extending far beyond the suite and into the very spirit of each destination.
“This collaboration with Assouline is a celebration of the Raffles butler’s role across cultures and continents,” said Claudia Kozma Kaplan, Chief Brand Officer of Raffles Hotels & Resorts. “Raffles: From Your Butler is not just a book—it’s an immersive journey through our extraordinary properties, where culture meets service to create unforgettable moments and inspire wonder.”
With a foreword by writer and editor Derek C. Blasberg and storytelling by acclaimed travel writer Mark Ellwood, the book journeys across five continents—from Paris to Dubai, Jaipur to Boston—revealing the stories, people, and places that define Raffles’ distinctive charm.
Raffles: From Your Butler is now available for pre-order at Assouline.com.
