A collaboration with The Indonesian Breast Cancer Foundation, this activation aims to raise awareness and funds for breast cancer support
For the third year in a row, 7 (seven) Hilton hotels in Indonesia have joined up with The Indonesian Breast Cancer Foundation's Pink Ribbon Campaign to support Breast Cancer Awareness Month. The campaign's goal is to raise public awareness of breast cancer and the need of early detection, as well as to assist breast cancer fighters and warriors.
Running until end of October 2023, Conrad Bali, Hilton Bali Resort, Hilton Bandung, DoubleTree by Hilton Jakarta – Diponegoro, DoubleTree by Hilton Surabaya, Hilton Garden Inn Bali Ngurah Rai Airport and Hilton Garden Inn Jakarta Taman Palem will participate in this activation. All seven hotels have planned various activities and promotions, such as special room packages and menus, to encourage guests’ participation and rally support for the cause. Some portion of the proceeds from all the activities will go to The Indonesian Breast Cancer Foundation.
Andre A. Gomez, Regional General Manager of Indonesia & Timor Leste, Hilton, said, “We are honored to once again support the Pink Ribbon Campaign, a cause that's close to our hearts. Across Indonesia, we are committed to making a meaningful impact on the communities around us and joining hands with this important initiative allows us to do just that. We look forward to continuing to do so in the years to come.”
Linda Agum Gumelar, founder and chairwoman of The Indonesian Breast Cancer Foundation, added, “We have always been appreciative of the ongoing commitment shown by Hilton hotels in Indonesia. The support we receive every year through the Pink Ribbon Campaign helps to support our cause and spread our message even further across Indonesia. I am very proud to continue increasing the awareness of breast cancer and the importance of early detection, and we hope to achieve a positive result for the breast cancer fighters and survivors.”
Throughout the campaign, guests are asked to spread the pink spirits by taking advantage of special accommodation packages as well as food and beverage promotions at all participating hotels. For example, the Pink Staycation package at Hilton Bandung and DoubleTree by Hilton Surabaya includes appealing benefits such as a special accommodation discount and pink-themed welcome amenities in the room. Pink Desserts and Pastries are among the sweet treats and beverages available at Conrad Bali, Hilton Bali Resort, Hilton Bandung, DoubleTree by Hilton Jakarta – Diponegoro, DoubleTree by Hilton Surabaya, Hilton Garden Inn Bali Ngurah Rai Airport and Hilton Garden Inn Jakarta Taman Palem.
A special Pink Breakfast Corner has also been put up for in-house guests at Hilton Garden Inn Jakarta Taman Palem, featuring pink-themed meals such as pink healthy fried rice, pink carbonara, pink bruschetta, and many more. Signature pink dolls and merchandise are available for purchase at all participating hotels for guests who want to take a piece of the Pink Ribbon feelings home with them. Guests can also write words of support to breast cancer survivors and warriors at the hotel's different pink tree installations.
In order to reinforce the campaign's message of promoting better health, several hotels also offer a range of wellness activities. For instance, Conrad Bali organizes a 60-minute session called Sound Healing, which is led by a local sound healer and aims to enhance inner peace. Hilton Bandung offers Pink Pound Fit, an engaging option for individuals seeking a dynamic and enjoyable approach to achieving their health goals. DoubleTree by Hilton Jakarta – Diponegoro hosts Pink Yoga, where a portion of the registration fee is donated to The Indonesian Breast Cancer Foundation. Additionally, DoubleTree by Hilton Surabaya offers Experience Yoga for Pink, a complimentary activity available to all guests who are enthusiastic about balance and tranquility in their lives. In addition to many activities organized across multiple hotels, Hilton Garden Inn Jakarta Taman Palem is hosting a Pink Ribbon Charity Bazaar during the month of October.
For more information, follow us on Instagram @conradbali, @hiltonbaliresort, @hiltonbandung, @doubletreejkt, @doubletreebyhiltonsurabaya, @hiltongardeninnbalingurahrai, @hiltongardeninntamanpalem and join Hilton hotels in Indonesia in spreading the spirit of pink.
