Frank & co. Reopens Plaza Indonesia Store with a New Look

Frank & co. Officially Reopens Plaza Indonesia Store with a New Look,

Welcoming the Journey Toward 30 Years

Frank & co., a leading luxury jewellery brand in Indonesia, officially reopens the Frank & co. Plaza Indonesia store with a new look that is more modern, elegant, and distinctive. This reopening marks an important part of Frank & co.’s journey toward its 30 years of presence in the Indonesian jewellery industry, while reaffirming the brand’s commitment to continuously evolve and remain relevant amid the dynamics of modern lifestyles.

As one of the most prestigious shopping destinations in Jakarta, Plaza Indonesia holds a strategic position for Frank & co. The reopening of this store introduces an interior concept inspired by the eternity of natural diamonds, diamonds formed over billions of years that symbolize love, commitment, and cross-generational legacy. The signature ambiance of Frank & co. is combined with a refined interior design, soft lighting elements, and an intimate yet luxurious atmosphere, creating a personal and meaningful shopping experience for every customer.

Through this renewal, Frank & co. aims to present a space that not only showcases the beauty of jewellery, but also tells the brand philosophy about love that grows, evolves, and endures over time. Just like natural diamonds that are formed through a long and intense process, true love is also born from a journey, perseverance, and lasting commitment.

“Plaza Indonesia is one of the most iconic luxury and lifestyle destinations in Jakarta. The reopening of the Frank & co. Plaza Indonesia store is not only a visual renewal but also a reflection of Frank & co.’s commitment to continuously present a more elevated shopping experience, while marking the step toward 30 years of Frank & co.’s journey in Indonesia. Customers are expected to continue being accompanied in every meaningful life moment through timeless natural diamond jewellery,” said Rolly Soesanto, General Manager of Frank & co.

The reopening of the Frank & co. Plaza Indonesia store also serves as a platform to present various flagship natural diamond jewellery collections from Frank & co., ranging from Frank Fire™ as the signature branded diamond, Love Poetry Collection in collaboration with Monica Ivena, to the See the Light Collection in collaboration with Maudy Ayunda, collections that represent love, light, and life’s journey in various phases.

This reopening becomes part of a series of steps toward the celebration of 30 years of Frank & co.’s journey, a milestone that reflects the brand’s dedication to the finest natural diamond quality, world-class craftsmanship, and service rooted in the personal meaning of each customer.

This journey is not only about time, but about evolution, consistency, and trust that continues to be maintained.

The spirit of the journey toward 30 years of Frank & co. aligns with the major theme of Frank & co., “Frankly, That’s Love”, an invitation to celebrate love in its most honest and ever-evolving form. Love that exists through various phases of life, from simple beginnings, precious moments, to legacies remembered across generations.

With the reopening of the Frank & co. Plaza Indonesia store, Frank & co. hopes to continue becoming a preferred jewellery destination for natural diamond lovers, while also becoming part of customers’ stories of love, achievements, and life journeys.

Second Phase of the Natural Diamond Campaign, “A Timeless Love, Diamonds Born from the Earth”

Frank & co. continues the second phase of the Frank & co. natural diamond campaign titled “A Timeless Love, Diamonds Born from the Earth.” This campaign reinforces the belief of Frank & co. that only natural diamonds, formed through natural processes over millions to billions of years, deserve to become symbols of true love and emotional legacy across generations.

Through this campaign, Frank & co. invites the public to see diamonds not only as jewellery, but also as guardians of memories, values, and commitments passed down from one generation to the next. This message aligns with the philosophy of Frank & co. as The Residence of F Colour and VVS Clarity Diamond Jewellery, which consistently presents only natural diamonds with the highest quality standards.

With the renewed presence of the Frank & co. Plaza Senayan store in its new look, Frank & co. hopes to continue being part of important moments in customers’ lives, from celebrations of love and personal achievements to family legacies, through timeless natural diamond jewellery.

Frank Fire as the Highest Standard of Natural Diamond from Frank & co.

Frank Fire is the signature branded diamond from Frank & co. that emphasizes the highest quality in the world of diamond jewellery. Only 1% of Triple Excellent Diamonds in the world pass the strict selection to become part of the Frank Fire collection. Each Frank Fire diamond is a natural diamond that has undergone a thorough curation process based on 12 evaluation parameters and is equipped with double certification from two leading international institutions, namely GIA (Gemological Institute of America) and Sarine Technologies. This guarantees superior cut quality, clarity, color, and symmetry, making Frank Fire one of the highest standards in the diamond industry.

The uniqueness of Frank Fire also lies in the laser inscription of the “Frank Fire” logo finely engraved on the girdle of the diamond, which can only be seen with the help of tools such as a loupe. Each Frank Fire diamond is also equipped with a barcode and transparent digital report that can be scanned to check complete information regarding the diamond specifications. This serves as proof of Frank & co.’s commitment to presenting only the best of the best for diamond jewellery lovers in Indonesia.

For more information about Frank & co., visit the official Frank & co. website. Follow the Instagram account @franknco_id to get the latest updates about other jewellery collections from Frank & co.

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