Stallone Tjia
Aug 04, 2025
FLOR introduces its latest menu collection, Love at First Layer—a sensory journey featuring six pastries (five viennoiseries and one entremet) and two special matcha beverages. This campaign celebrates the beauty found in each delicate layer—crispy croissant exteriors, soft and flavorful fillings, and the refined blend of high-quality ceremonial matcha—all crafted to captivate the senses from the very first bite and sip.
FLOR Presents Love at First Layer Creations
As part of its ongoing commitment to innovation, FLOR brings together modern pastry techniques with comforting yet surprising flavors. Love at First Layer is not just a new menu—it’s a heartfelt expression of attention to detail and creativity, designed to be savored layer by layer.
“We believe food and beverages go beyond taste—they create emotional connections. Through Love at First Layer, we aim to deliver an experience that resonates with today’s evolving customers—whether they’re seeking unique pastries or high-quality beverages like ceremonial matcha. FLOR is committed to delivering thoughtful, character-filled products that meet and exceed consumer expectations,” said Cendyarani, President Director of Ismaya Group.
“Innovation is always at the heart of our kitchen at FLOR,” added Executive Pastry Chef Saskia Auryn. “In this collection, we explored exciting combinations of taste and texture—from mochi-filled danishes to truffle-glazed salt bread, and earthy matcha balanced with fresh strawberries. Every layer is crafted not just to look beautiful, but to provide a rich, multi-sensory experience.”
The Pastry Collection
Matcha Mochi Danish
A Japanese-inspired modern pastry, this danish features layers of crispy croissant dough wrapped around creamy matcha cheesecake, earthy matcha sauce, soft matcha madeleine, and a surprise chewy mochi center. Each bite offers a memorable contrast of textures and a deep matcha flavor.
Original Salt Bread
This now-iconic milk bread—shaped like a crab and easily carried like a mini handbag—went viral on social media. Beneath its adorable appearance lies a rich, melting butter center. Soft and nostalgic, it pays homage to childhood milk bread with a modern twist.
Truffle Salt Bread
For those seeking bolder and more refined flavors, Truffle Salt Bread is a sophisticated upgrade. Maintaining the same playful shape, this version is topped with a vanilla truffle glaze, creating a complex sweet-savory profile that feels indulgent and elegant.
Cronolli
Inspired by the Italian cannoli, Cronolli is a croissant roll filled with light yogurt mousse and tangy berry confit. It’s topped with almond crumble for a satisfying crunch. Bright, fruity, and creamy—perfect for those who crave a refreshing pastry experience.
Ube Croissant
FLOR’s new take on the beloved ube croissant is bold in both flavor and color. The filling combines smooth ube cream and house-made ube paste, offering an authentic sweetness. Finished with ube crumble, it’s a vibrant treat for purple yam lovers.
Milky Swirl (Entremet)
An artistic dessert shaped like a croissant swirl, Milky Swirl is a delicate entremet composed of silky vanilla bavarois, rich vanilla crème brûlée, sweet croissant jam, and soft vanilla sponge. Its layers create a sweet, smooth, and visually captivating experience.
The Matcha Beverages
To complete the Love at First Layer experience, FLOR unveils two ceremonial-grade matcha drinks: the Signature Matcha Latte and the Matcha Strawberry Latte. Made from the highest quality matcha used in traditional Japanese tea ceremonies, these drinks offer a smooth, earthy, and subtly bitter flavor—without the harshness often found in lower-grade matcha.
While matcha has long been beloved for its antioxidant-rich benefits and steady energy boost, its popularity has surged in recent years thanks to its complex umami flavor and striking green color. Unlike coffee, which often causes a quick energy spike followed by a crash, matcha promotes a state of “calm alertness”—a mindful boost ideal for focused productivity.
FLOR’s Signature Matcha Latte offers a pure, authentic taste of ceremonial matcha. Meanwhile, the Matcha Strawberry Latte adds a playful twist—merging the earthy depth of matcha with the sweet tang of strawberries for a refreshing and well-balanced flavor.
More Than Just Flavor: Discover the FLOR Experience
For promotions and surprises, check out the Ismaya+ app where customers can enjoy special discounts, free items, and daily rewards. Every transaction earns points, which can be used for future purchases or exchanged for exclusive vouchers.
To explore behind-the-scenes stories, discover new menu creations, or find inspiration for your next café visit, follow FLOR on Instagram at @flor.jkt. More details on locations, full menus, and promotions are also available on FLOR’s official website: FLOR at Ismaya.
With Love at First Layer, FLOR invites everyone to experience pastries and matcha as an artform—crafted with love, detail, and the joy of discovery in every bite.
