Stallone Tjia
Sep 26, 2025
Social Affair proudly unveils its newest outlet at Tribeca Park, Central Park Mall, with the grand introduction of Bagel Affair by Social Affair—a fresh culinary chapter for the city.
Bagel Affair by Social Affair Redefines Modern Bagel Culture in Jakarta
Bagel Affair brings the timeless tradition of bagels into a contemporary and playful form, made approachable for everyone. Each bagel is crafted from scratch, baked fresh daily, and designed to deliver both authenticity and creativity in every bite.
“At Social Affair, creativity begins with craftsmanship. With Bagel Affair, our mission is to grow and introduce a modern bagel culture in Jakarta—fresh, innovative, and accessible to all,” shared Chef Farid Al Farouq, Corporate Executive Pastry Chef at Artisan Kuliner Group. Featuring a variety of sweet and savory creations, Bagel Affair is poised to become the city’s newest culinary destination.
But Bagel Affair offers more than just flavors—it introduces a whimsical world of storytelling through four unique characters: Coco Loco, Rubi Razz, Mizuki-Chan, and Sir P. Strami. Each bagel carries its own personality, turning a simple meal into a delightful, playful experience that resonates across generations. By combining craft, creativity, and heart, Bagel Affair reimagines how Jakarta enjoys bagels—infusing every bite with flavor, fun, and character.
Menu Highlights
Plain Bagel – IDR 20,000
Black Olive Bagel – IDR 23,000
Blueberry Bagel – IDR 28,000 (Dry blueberry, cheese spread, syrup)
Cinnamon Pecan Bagel – IDR 28,000 (Pecan nut, honey butter, cinnamon sugar)
Injeolmi Bagel – IDR 25,000 (Vanilla custard, injeolmi powder, syrup)
Jalapeño Bagel – IDR 28,000 (Jalapeño, red cheddar, pepperoni, oil)
Japanese Curry Bagel – IDR 25,000 (Potato curry, panko, garlic oil)
Mochi Red Bean Bagel – IDR 25,000 (Matcha, mochi, red bean paste, syrup)
Orange Custard Bagel – IDR 25,000 (Orange pastry cream, candied orange)
Potato Cheese Bagel – IDR 28,000
Raspberry Cream Cheese Bagel – IDR 25,000 (Cream cheese, raspberry jam, rose petal)
Korean Garlic Cheese Bagel – IDR 30,000 (Honey cream cheese, garlic butter)
Onion Cheese Bagel – IDR 30,000 (Fried shallots, honey cream cheese, butter)
Pastrami Bagel – IDR 30,000
Pesto Bagel – IDR 30,000 (Pesto paste, pistachio, beef tallow)
Salted Butter Bagel – IDR 30,000
Beef Floss Bagel – IDR 32,000 (Smoked beef, beef floss, mayo, fried shallots)
Cheese Honey Bagel – IDR 32,000
Croque Madam Bagel – IDR 32,000 (Mornay sauce, mozzarella, cheddar, smoked beef)
Dirty Chocolate Bagel – IDR 32,000
