Ascott Launches HARRIS Hotel & Convention Serpong

The Ascott Limited Officially Launch HARRIS Hotel & Convention Serpong, 

Introducing the New Generation of HARRIS

The Ascott Limited (Ascott), a leading international hospitality company and a wholly owned lodging business unit of CapitaLand Investment Limited (CLI), officially launch Harris Hotel & Convention Serpong, marking the 24th Harris property in Indonesia and further strengthening the brand’s presence in the Greater Jakarta area.

The launch also introduces the new generation of Harris, reflecting the brand’s continued evolution while staying true to its long-standing spirit of Living in Balance. Known for its vibrant and energetic personality, Harris has always championed a balanced lifestyle that encourages guests to stay active, connect with others, and recharge. The new generation of Harris builds on this foundation through a more refined hospitality approach, where thoughtful design, dynamic social spaces, and flexible facilities create an environment that feels both elevated and approachable for today’s travellers.

At Harris Hotel & Convention Serpong, this evolution is expressed through a refreshed design strategy that translates the brand’s Living in Balance philosophy into contemporary interiors that feel vibrant yet refined. The design introduces lighter elements, flexible layouts, and playful touches that create different atmospheres throughout the hotel, allowing spaces to adapt to various activities, from casual gatherings and collaborative discussions to moments of relaxation.

The lobby area is designed as a welcoming social hub, featuring layered colours, unique furniture pieces, and an informal layout that encourages interaction and flexibility. By incorporating deeper tones and textured elements, the space creates a warm and intimate atmosphere while maintaining a modern city feel, offering guests a comfortable environment to work, meet, or unwind.

Strategically located in the heart of Gading Serpong, the hotel offers direct access to Summarecon Mall Serpong and is only five minutes from the Gading Serpong toll gate, providing convenient connectivity for travellers visiting the area. Harris Hotel & Convention Serpong features 282 guestrooms across four room categories, Harris Room, Harris Room Corner, Harris Junior Suites, and Harris Suites. The guestrooms present an upgraded interpretation of the Harris experience, incorporating multiple colour accents, curated furniture pieces, and flexible layouts that create a more spacious and comfortable environment for guests.

Reinforcing its positioning as a key convention destination in the area, the property is equipped with extensive meeting and event facilities, including 11 meeting rooms, three ballrooms, and the Grand Ballroom Harmony, which can accommodate up to 1,500 participants for conferences, exhibitions, and large-scale social celebrations.

Complementing its accommodation and convention offerings, the hotel also features a range of lifestyle facilities including a swimming pool, a kid’s club, and Prive Club, an exclusive executive lounge designed to provide an elevated experience for guests. The property also houses Lemon Basil & Co, an All-Day Dining restaurant presenting a wide selection of pan-Asian culinary offerings in Gading Serpong.

Philip Barnes, Country General Manager of The Ascott Limited Indonesia, said “The grand opening of Harris Hotel & Convention Serpong represents another important milestone for Ascott in Indonesia. As urban districts such as Serpong continue to grow into vibrant business and lifestyle hubs, we see increasing demand for hospitality destinations that bring together accommodation, large-scale event facilities, and vibrant social spaces. This property reflects the continued evolution of the Harris brand while staying true to its spirit of Living in Balance.”

Meanwhile, Lut Abader, General Manager of Harris Hotel & Convention Serpong, shared “We are delighted to officially welcome guests to Harris Hotel & Convention Serpong. With expansive convention facilities, thoughtfully designed rooms, and the signature Harris ‘Living in Balance’ concept, we are confident this hotel will become the preferred destination for business meetings, social events, and quality stays in Serpong”

To experience the vibrant stay and extensive facilities in the heart of Gading Serpong, guests can enjoy room rates starting from IDR 1,500,000 net per room per night, inclusive of breakfast for two and double Ascott Star Rewards (ASR) points for all members. New members may also enjoy up to 25% savings on their first stay at all Ascott properties globally as part of the complimentary ASR membership programme. For more information and reservations, please visit www.discoverasr.com or follow @harris.serpong and @discoverasrindonesia on social media.