Ascott Indonesia Successfully Hosts PajamasRun 2025

SCOTT INDONESIA SUCCESSFULLY HOSTS PAJAMASRUN 2025, PAJAMA-THEMED  FUN RUN DRAWS OVER 1,000 PARTICIPANTS 

Ascott Indonesia successfully hosted the first PajamASRun 2025,  a unique pajama-themed fun run that drew more than 1,000 participants to Plaza Selatan, Taman Mini  Indonesia Indah (TMII). With its lighthearted, inclusive, and high-energy format, the event offered a  refreshing running experience unlike conventional races, combining fitness, fun, and community  engagement. 

The event featured two running distances, 5K and 7K, designed to cater to all levels, from beginners taking  their first steps into running to seasoned sports enthusiasts seeking a playful and engaging challenge. Along  the route, participants encountered interactive obstacles and were cheered on by a lively atmosphere,  making every stride both enjoyable and memorable. 

Beyond the run itself, participants enjoyed themed photo zones and a lineup of exciting activities, including  a body combat session, performances by Berlari Berdendang, and opportunities to win an array of prizes,  from doorprizes and Best Pajamas awards to a grand prize featuring stay vouchers at selected Ascott  Indonesia property and flight tickets. 

In addition to the series of fun and engaging activities presented throughout the event, PajamASRun 2025  also carried a meaningful purpose. As part of its sustainability commitment through Ascott CARES, The  Ascott Limited’s comprehensive sustainability framework, the event allocated a portion of 10 percents from  its registration proceeds to support communities affected by the recent floods in West Sumatra, Aceh, and  North Sumatra. This initiative underscores Ascott Indonesia’s dedication to creating a positive impact on  society, reinforcing the spirit of care and social responsibility that forms the foundation of Ascott CARES. 

Philip Barnes, Country General Manager of The Ascott Limited Indonesia, shared, “PajamASRun is a fresh  and innovative community running event. With distance categories suitable for everyone and a distinctive  pajama theme, our aim was to provide a fun, engaging, and memorable running experience that reflects  Ascott Indonesia’s commitment to creating meaningful experiences for all guests. The event also offered  an opportunity to connect with the community while promoting a healthy lifestyle in an accessible and  enjoyable way.”

The event also reflects the spirit of Ascott Star Rewards (ASR), The Ascott Limited’s loyalty program.  Through this vibrant and easily accessible event, ASR demonstrates that its relationship with members and  guests extends beyond typical membership benefits; it is about creating memorable, lifestyle-focused  experiences. Initiatives like PajamASRun enable participants to interact with Ascott on a personal level  while enjoying truly enjoyable and unforgettable moments. 

Irene Janti, Country Director of Brand & Marketing, The Ascott Limited Indonesia, added, “PajamASRun  is part of our ongoing effort to engage meaningfully with the community. The event not only delivers a fun  running experience but also demonstrates how Ascott fosters interactions that are relevant and aligned with  participants’ lifestyles. Through PajamASRun, we showcase our hospitality values while offering every  participant a truly memorable experience.” 

For more highlights of PajamASRun and other initiatives by Ascott Indonesia, visit our official Instagram  account at @discoverasrindonesia