Rani Permata
Jul 24, 2026
Japanese Pop Culture Event Enlivens "60 Seconds to Tokyo" at Hotel Neo Kota Baru Parahyangan
9 Archipelago Hotels Properties Participate in the Archipelago Japanese Street Food Festival
Building upon the success of the Korean Street Food Festival - 60 Seconds to Seoul, Archipelago Hotelsthe largest private hotel management group in Indonesia and Southeast Asia presents the Japanese Street Food Festival – 60 Seconds to Tokyo at Hotel Neo Kota Baru Parahyangan on July 23, 2026. This festival is part of the Archipelago Global Flavours Series, a culinary campaign celebrating rich flavors from various countries through authentic street food experiences. In this edition, Japan was selected as the main theme, featuring a wide array of signature dishes inspired by Tokyo's vibrant street food culture. Embracing a live-cooking concept, guests can watch the preparation of each dish firsthand, highlighting speed, quality, and precision—reflecting the modern, practical, and dynamic character of Japanese street food.
As part of the Archipelago Global Flavours Series, the "60 Seconds to Tokyo" campaign runs from July through December 2026, involving 139 properties across the Archipelago Hotels network in Indonesia. In addition to experiencing the excitement of the Japanese Street Food Festival, guests can also savor a variety of special Japanese-themed menu items available at all participating hotels through dine-in, room service, and online delivery. Through this campaign, Archipelago Hotels brings an authentic and accessible Japanese culinary experience, allowing people to enjoy the spirit of Tokyo street food without having to travel to Japan.
"As part of the Archipelago Global Flavours Series, we are delighted to introduce '60 Seconds to Tokyo' through the Japanese Street Food Festival at Hotel Neo Kota Baru Parahyangan. This festival not only celebrates the rich flavors of Japanese street food but also invites guests to experience the vibrant culture and atmosphere of Tokyo through an engaging and interactive culinary journey. Through initiatives like this, we remain committed to delivering innovative dining concepts and memorable culinary experiences for all our guests," said John Flood, CEO Archipelago Hotels.
Hotel Neo Kota Baru Parahyangan Hosts Festival, Involving Hotel Networks Across West Java, DKI Jakarta, and Banten
The Japanese Street Food Festival – 60 Seconds to Tokyo was held at Hotel Neo Kota Baru Parahyangan. Bandung was chosen as the location due to its strong creative ecosystem, active communities, and high interest in culture- and lifestyle-based events. The festival involved nine Archipelago Hotels properties across West Java, DKI Jakarta, and Banten as part of an effort to reach a wider audience, including:
Hotel Neo Kota Baru Parahyangan
fave+ hotel Pamanukan
Harper M.T. Haryono - Jakarta
Harper Purwakarta - West Java
Aston Serang Hotel & Convention Center
Grand Aston Puncak Hotel & Resort
Aston Pasteur Hotel
Aston Priority Simatupang Hotel & Conference Center
Harper Cikarang - West Java
Culinary, Cosplay, and J-Pop Enliven the Japanese Street Food Festival
Held at the Noodles Now Restaurant and the ballroom area of Hotel Neo Kota Baru Parahyangan, this Japanese cultural festival in Bandung successfully pampered visitors from afternoon until evening, presenting a blend of authentic Japanese street food culinary tourism and a creative space for lovers of the Land of the Rising Sun's culture. Bandung was selected as the event location because it boasts a rapidly growing creative community ecosystem and a strong Japanese culture fanbase. Throughout the festival, an immersive Tokyo atmosphere was deeply felt thanks to the Tokyo-Themed Photo Corner designed with visual elements of manga and Japanese newspapers, as well as a lively lineup of entertainment such as a Cosplay Walk featuring popular anime characters, energetic Japanese Idol Dance performances, a Taiko Drum show, various interactive games and prize quizzes, and a DJ Performance spinning a curated selection of J-Pop tracks, anime soundtracks, and modern electronic music.
Adding to the festival's excitement, visitors also had the opportunity to meet Ren and Reina, the two iconic characters of the 60 Seconds to Tokyo campaign. Ren, who is of mixed Indonesian and Japanese descent, along with Reina, a Japanese national currently residing in Indonesia, were present to invite guests to closely discover the diverse flavors of Japanese street food. Their presence represents the spirit of the 60 Seconds to Tokyo campaign: bringing an authentic Japanese culinary experience that can be enjoyed right here in Indonesia without having to travel to Japan.
Japanese Street Food Festival Offers an Interactive Culinary Experience
Inspired by Japanese street food culture that prioritizes quality, speed, and precision, all dishes at the festival were served through a live-cooking concept, allowing visitors to directly watch Archipelago Hotels' chefs prepare each serving using signature Japanese cooking techniques. With a blend of authentic flavors and the chefs' creative touches, visitors could enjoy a wide selection of signature Japanese menu items, including:
Signature Dishes
Wagyu Burger
Hambagu
Menchi Katsu
Beverage Menu
Shizuku Matcha Cooler
Shiso - Basil Berry
Sakura Sunset
Hojicha Latte
Dessert Menu
Kuromitsu Matcha Puff
Japanese Cotton Cheesecake
Through this campaign, Archipelago Hotels is committed to delivering a culinary experience that is authentic, innovative, and highly accessible to the public. Embodying the distinct spirit of Tokyo street food, this campaign invites guests to savor the flavors of Japan across various Archipelago Hotels destinations in Indonesia, without having to travel to the Land of the Rising Sun.
Booking Information & Social Media
For more information and reservations, please visit:
Website: www.archipelagohotels.com
Instagram:
@archipelagointernational (https://www.instagram.com/archipelagointernational)
TikTok:
@archipelagohotels (https://www.tiktok.com/@archipelagohotels)
