TWG Tea, the finest luxury tea brand in the world, was founded in Singapore in 2008 and debuted in Indonesia in 2013. This summer, the brand takes flight with a new Tea Boutique experience and an exquisite Takeaway Tea concept as it expands its presence in Indonesia. The arrival of the first standalone Tea Boutique & Takeaway concept at the upscale Pondok Indah Mall (PIM 3) in Jakarta caters to consumers in pursuit of an exceptional lifestyle experience.
“We are excited to announce the latest TWG Tea Boutique in Jakarta. Our strategic expansion in the region is fuelled by the aim to meet the increasing demand for experiential luxury while encouraging our clientele to embark on a journey of tea appreciation and refinement,” says Taha Bouqdib, Co-Founder of TWG Tea. “Our latest Takeaway Tea concept demonstrates that luxury can be incorporated into every aspect of our modern lives – even while on-the-go – through the delightful experience found in a cup of tea.”
Infusing a Taste of Everyday Luxury
Taking residence on the mall’s lavish Ground Floor, and nestled amidst high-end stores, the Tea Boutique offers an everyday indulgence by reinventing takeaway in signature TWG Tea fashion. The new concept presents an attainable luxury that will undoubtedly captivate customers of all ages.
To showcase the treasure trove of more than 120 loose leaf teas including single estate, fine harvest and exclusive blends – boasting the largest tea list in Indonesia – the luxurious 753 sq. ft Tea Boutique is crowned with high ceilings and elegantly fitted with dramatic lattice designs and grand brass shelving. The stunning interior features the new TWG Tea design concept with surprising elements of luxurious modernity. Housing a collection of fine teas and tea accessories, this transformative space inspires a voyage of discovery around the world.
Reinventing Takeaway Tea
Always intent on testing the frontiers of innovation, TWG Tea has designed an exceptional takeaway cup which mirrors – quite literally – its signature gilded teapots. Thoughtful details reinvent the takeaway experience: imagine gilded cups nestled into designer carriers fitted with accompaniments – making it the perfect fashion accessory or afternoon indulgence to punctuate the work week. Stylishly chic and sustainable, the Takeaway Tea sets are made form 100% biodegradable materials and are recyclable and home compostable.
Prepared according to the brand’s exacting standards, each tea is ceremoniously prepared using careful infusion methods and special filtered water – served hot or poured over full cubes of ice. For a tea gastronomy experience, a selection of viennoiserie and tea-infused macarons are also available, with curated sets for gourmands.
Designed for modern tea lovers, the latest Tea Boutique is a charming invitation for customers to begin, or continue, their discovery of the World of Tea. Catering to the preferences of discerning individuals, including the nearby interconnected offices, condominiums, luxury hotel and golf course – this innovative takeaway tea concept further infuses the lifestyle offerings of the newly built PIM 3 with a taste of luxury.
TWG Tea Boutique & Takeaway is located at Pondok Indah Mall 3, Ground Floor, Unit G-21, Jalan Metro Pondok Indah, Jakarta 12310. Find the nearest TWG Tea near you at TWGTea.com