PT Sari Chicken, a subsidiary of PT Sari Burger, which is part of the Restaurants Brand Asia (RBA) business group launches the iconic Popeyes® Chicken restaurant in Indonesia located in several places in Greater Jakarta later this year.
Popeyes®, known for its spicy New Orleans-style fried chicken and chicken sandwiches, will introduce the bold and delicious Louisiana chicken flavor to Indonesia.
Sandeep Dey, President of Popeyes® Indonesia added, “In a country where people really like fried chicken and rice as a staple food, we want to pamper Indonesian consumers with the best-in-class fried chicken taste, bold flavors and offer a variety of menus made from chicken. Our vision is to become the chicken destination in Indonesia."
“We are very excited to bring Popeyes® to Indonesia with RBA, a very strong regional company in the restaurant industry and also our long-term partner,” said Rafael Odorizzi, President of Restaurant Brand International (RBI) Asia Pacific, Popeyes® parent company.
The menu is created by Popeyes® globally with an in-house team of professionally trained chefs with a passion for honoring culinary traditions while innovating Louisiana flavors and food, making Popeyes® a popular dish among Michelin chefs and celebrities.
The famous Popeyes® chicken is marinated in a unique blend of spices for 12 hours in a delicious Louisiana Cajun flavor, pounded and breaded, then slow-cooked to perfection using exclusive cooking techniques with key ingredients, using locally sourced ingredients.
Popeyes® Indonesia has created a variety of world-class menu to delight and serves guests. Popeyes® menu in Indonesia not only features a menu of global favorites but also adds a new menu developed locally for Indonesian guests. The menu includes Louisiana Fried Chicken, New Orleans Spicy Fried Chicken, Louisiana Grilled Chicken, and Chicken Sandwich, which was rated Popeyes®'s famous chicken burger and took the internet by storm in the US in August 2019).
Various menu of sauce-coated chicken wings, buttermilk chicken popcorn with trending flavors, onion rings, and various rice menu including rice bowls. Other items on the menu include mashed potatoes with gravy, Cajun French fries, and desserts such as ice cream with chocolate brownie and blueberry chillz.
As well as bringing the pleasures of fried chicken from Louisiana, Popeyes® will also bring the spirit of Louisiana to Indonesia - spreading joy through food and jazz, big-hearted and passionate in togetherness. This will blend well with the spirit of togetherness that exists in Indonesia and is always driven by a community spirit that is warm and friendly and rejoices every day.
To pamper consumers in Jabodetabek, Popeyes® will open outlets in the MH Thamrin area, Kelapa Gading area, Depok, Karawaci, Pantai Indah Kapuk (PIK), and Bintaro. Popeyes® outlets will open from Margo City on December 29, 2022, followed by the opening of other outlets in line with Popeyes®'s ambition to build 300 outlets in Indonesia.