NEW ghd speed™ Officially Arrives in Indonesia

NEW ghd speed™ Officially Arrives in Indonesia, Marked by Its Global & Asia Launch in Hong Kong

The global authority in professional hair styling tools, officially introduces NEW ghd speed™ to Indonesia, marking the availability of its fastest and most advanced hair dryer to date for Indonesian consumers. Designed by professionals and engineered for performance, ghd speed delivers salon-level results through an innovative balance of power, precision, and control, now available in Indonesia.

The arrival of ghd speed in Indonesia follows its Asia Launch in Hong Kong on 5 February 2026, a two-day regional showcase attended by Indonesian celebrities Ranty Maria, Marsha Aruan, Sarah Keihl, and Rania Marchella, alongside media, industry leaders, and tastemakers from across Asia. The launch journey began with an exclusive cocktail party at Swim Club, Kimpton Tsim Sha Tsui Hong Kong, a design-forward luxury lifestyle hotel known for its bold interiors, panoramic harbour views, and vibrant social spaces, which also served as the official accommodation for guests. The programme continued on the second day with an intimate lunch at JIJA Restaurant by Vicky Lau, followed by hands-on hair styling sessions at IL COLPO TST Salon, before culminating in the main ghd speed launch event at TIDEs, a newly unveiled contemporary venue in Tsim Sha Tsui. Throughout the two-day experience, guests explored ghd speed through live demonstrations and professional-led trials inspired by the theme of power, precision, and cool control, highlighting its ultra-fast performance without compromising comfort or hair health.

At the core of ghd speed is the revolutionary ghd halo™ dual-airflow technology, which combines hot airflow with a surrounding halo of cool air. This breakthrough design enables faster drying while maintaining a cool-scalp feel and a cool-touch exterior, even during extended use. The result is smooth, long-lasting blow-dries with no heat damage, allowing hair to be styled closer to the roots comfortably and confidently.

“Innovation has always been at the heart of ghd,” said Jeroen Temmerman, CEO of ghd. “The launch of ghd speed represents a significant leap forward in beauty technology. Developed in our Cambridge R&D labs, this innovation reflects years of scientific research and engineering excellence, and we are proud to bring it to consumers across Indonesia.”

Ricky Mulyadi, CEO of PMI Haircare, stated, “ghd speed is designed for true professionals - prioritising precision, control, and hair health over technology that may look advanced but offers little relevance in the hands of hairdressers. This is a luxury styling tool with proven performance and consistent results, trusted by global professionals and quality-driven consumers alike.”

Powered by a next-generation digital motor that is smaller yet more powerful, ghd speed produces high-pressure airflow for fast, precise drying while reducing frizz by up to 54%. Its ultra-ergonomic design, intelligent memory function, and customisable heat and speed settings make it a seamless tool for both professional stylists and everyday users seeking effortless, polished results.

According to Dafydd Thomas, Global Director of Education at ghd, ghd speed sets a new standard in styling performance. “This is the fastest hair dryer I have ever used. It delivers incredible power with exceptional control, making it easy to achieve smooth, frizz-free results. It truly changes the way we think about hair drying.”

In Indonesia, NEW ghd speed™ is now available across modern retail and e-commerce platforms, including Sephora stores nationwide, Sephora Digital, official Shopee, official TikTok Shop, and Lazada, as well as at selected official ghd partner salons such as Irwan Team Hairdesign in Jakarta, New Melati Salon in Bali, Lie Kuang & Co in Semarang and Solo, and Rota in Surabaya. Together, these channels bring Indonesian consumers a new standard of ultra-fast drying with confidence, comfort, and professional performance at a retail price of Rp 6,969,000.