Hydro Flask, a renowned food and drink equipment brand from Oregon, United States, has successfully collaborated with several local visual artists to design its products. This time, Hydro Flask is set to launch its latest collection in collaboration with Yessiow, a talented visual artist. The collaboration aims to promote Indonesian fine art on a global scale, using drinking bottles as a creative medium.
Hydro Flask Indonesia Unveils 'Nature's Wonders' Collaboration with Local Artists
Yessiow, whose real name is Yessi Nur Mulianawati, is a mural artist and illustrator from Bali known for her colorful and vibrant works. Her murals have adorned walls in countries such as Cambodia, India, Jordan, Nepal, South Africa, Turkey, and Indonesia. Yessiow’s distinctive style features bright colors and depictions of pots, vases, and natural objects. A strong advocate for diversity and body positivity, her artwork often includes dark-skinned women and celebrates inclusivity, earning her a spot on Forbes' 30 Under 30 list of young influential figures.
In this special collaboration with Hydro Flask, Yessiow introduces a collection titled "Nature's Wonders," showcasing two unique designs applied across four vibrant colors: Indigo, Fir, Cascade, and Moonshadow. “This series of illustrations highlights the beautiful connection between humans and nature. Each piece captures the joy of outdoor exploration, human connection, and the simple happiness found in nature. Using bright colors, cheerful shapes, and diverse characters, the artwork reflects moments of peace, adventure, and togetherness,” explained Yessiow.
According to Putra Septian Perdana, Brand Manager of Hydro Flask Indonesia, the "Nature's Wonders" collection will be released in a limited edition of only 300 pieces across Indonesia. The collection will be available for purchase starting December 20, 2024, at Hydro Flask stores, Bratpack outlets, and online platforms. However, customers visiting the Kota Kasablanka store can purchase it earlier, starting December 12, 2024.
“This collaboration demonstrates Hydro Flask’s commitment to serving as more than just a brand of drinking bottles,” said Neliz Samala, Assistant Marketing Manager of Hydro Flask Indonesia. “By partnering with local artists, we aim to turn our products into canvases for creative expression, supporting the artistic community and fostering collaborations with other brands.”
