The House of Sephora is once again enlivening the world of beauty by curating the latest beauty innovations through three unique and varied beauty trend zones: Glow Getter, Skinimalism Is In, and Scented Body Rituals.
As the world's leading beauty and retail brand, Sephora has identified three emerging beauty trends based on a curated beauty innovation and industry insight for this season. At the House of Sephora, media members and public figures, and well-known content creators are given the exclusive opportunity to get first access to this season's upcoming trends and witness them in action through new product ranges, engagement sessions with brand owners, and knowledge sharing sessions with experts working behind the scenes to bring beauty innovations to consumers.
TREND 1: GLOW GETTER
Step up your beauty game with brands in the Glow Getter category, at a time when glow is once again taking over the stage and social media. The trend is brought to life with a range of shimmery eyeshadows and radiant highlighters, marking a change from last season's focus on barely-there makeup aimed at enhancing one's natural features into a makeup look with an extra touch of glamour.
Add a touch of Glow Getter to your makeup look with the following new launch description:
• Sephora Collection – Love Lift | Launch date: March 7, 2024
• Nudestix – Nudies Matte + Glow Core | Launch date: April 2024
• Dear Dahlia - Sheer Dew Lipstick | Launch date: March 2024
• Natasha Denona – My Dream Mini Blush| Launch date: February 8, 2024
• Benefits – My Eyebrow Wax | Launch date: March 7, 2024
• KAJA Beauty – Beauty Bento | Launch date: March 14, 2024
• [BEST SELLING PRODUCT] Huda Beauty – Easy To Bake Loose Powder | Launch date: March 2023
TREND 2: SKINIMALISM IS HERE
Good news for consumers who want a practical skincare routine - the 'less is more' principle applies to skincare this season. Known as Skinimalism, this trend focuses on sustainable skin care routines with fewer high-quality formulations but specifically tailored to skin concerns.
Sephora recognizes that there is no universal approach to skincare, and this season's curation of skincare superheroes ensures that the beauty community can quickly find products that target specific skin concerns.
Start the Skinimalism ritual with the following launches:
• [NEW BRAND LAUNCH] Dr. Jart+ - Cicapair Intensive Soothing Repair Serum | Launch date: March 1, 2024
• Sephora Collection – Glow Serum | Launch date: May 2023
• Fresh – Lotus Dream Serum | Launch date: February 22, 2024
• Unitouch – Hydrated Egg Extract Capsules| Launch date: May 2021
TREND 3: FRAGRANCED BODY RITUALS
Body care rituals don't have to be monotonous with the latest body care product curation from Sephora which presents various aromas which of course provide enthusiasm while providing nutrition to the skin. Scented Body Rituals highlights the concept of elevating daily body care rituals and with the latest range from Sephora, not only helps keep skin moisturized and supple, but also creates a delightful sensory experience.
Consumers can discover the unique benefits of a variety of floral, woody, amber and fresh aroma notes when seeking balance and comfort in a mood-enhancing aroma.
Turn everyday routines into moments of enjoyment with this new launch in Scented Body Rituals:
• Rare Beauty - Discover Comfortable Moisturizing Lotion | Launch date: Dec 21, 2023
• L'Atelier Parfum – White Mirage | Launch date: Mar 2024
• [NEW BRAND LAUNCH] Kayali – Yum Pistachio Gelato | Launch date: Dec 2023
Sephora Indonesia
Homepage: https://www.sephora.co.id/
Instagram: https://www.instagram.com/sephoraidn/?hl=en
Tiktok: https://www.tiktok.com/@sephoraid?lang=en
