Stallone Tjia
Feb 08, 2026
Kitchenette and FLOR, two brands under the ISMAYA Group, have opened their newest outlets at Plaza Indonesia, introducing a refreshed destination that celebrates everyday dining through two distinct yet complementary perspectives. While each brand brings its own character, both are rooted in the same values of quality, comfort, and thoughtful dining experiences. This opening marks Kitchenette’s return to Plaza Indonesia as its 19th outlet, alongside FLOR’s second location and its first-ever presence inside a shopping mall.
Kitchenette Returns to Plaza Indonesia Alongside FLOR
FLOR first debuted in 2023 in the Gunawarman area as a modern, refined bakery café. As ISMAYA Group’s only dessert and pastry-focused brand, FLOR is known for its emphasis on pastry techniques, balanced flavours, and meticulous attention to detail throughout every process. At Plaza Indonesia, FLOR presents a new space designed to elevate simple moments—offering an experience that feels refined in taste, visual presentation, and overall atmosphere.
The Plaza Indonesia outlet features a specially curated selection of pastries and desserts, including several exclusive items created specifically for this location. One standout highlight is Not Your Croissant (NYC), an entremet inspired by the shape of a croissant, layered with vanilla bavarois, brûlée, jam, and cake. Visually familiar yet flavour-forward and complex, this dessert is a signature creation available exclusively at FLOR Plaza Indonesia.
FLOR also introduces the Maple Butter Saltbread, a reinterpretation of saltbread inspired by classic pancakes. Filled with maple diplomat cream and finished with butter on top, it offers a soft texture with a well-balanced sweet and savoury profile—designed as a comforting pastry for any time of day. Meanwhile, flavour exploration continues with the Nori Cream Cheese Saltbread, which combines umami-rich nori with cream cheese for a savoury, unexpected twist. Both variants reflect FLOR’s precise yet playful approach to flavour exploration.
For chocolate lovers, the Dubai Chewy Cookie delivers a bold and indulgent experience. Combining 70% dark chocolate mousse, chocolate sponge, sea salt sable, pistachio cream, and signature chewy cookie pieces inspired by Dubai-style desserts, this creation offers rich layers of texture and flavour while showcasing FLOR’s modern pastry techniques.
From the intricacy of pastry craftsmanship, the experience flows seamlessly into the warmth and familiarity of Kitchenette. For nearly 15 years, Kitchenette has been part of Jakarta’s dining landscape as an all-day Western restaurant, known for its signature philosophy, The Heart of Comfort Dining. Its return to Plaza Indonesia reintroduces beloved flavours in a refreshed setting that reflects today’s dining needs.
At Plaza Indonesia, Kitchenette features a more contemporary design paired with menus that feel increasingly comforting and approachable, thoughtfully crafted to enhance family dining and everyday moments. Classic favourites such as its pasta selections and the ever-popular Chickenette remain at the heart of the menu, offering familiar comfort food suited for everything from family meals and casual gatherings to quick breaks amid the city’s pace.
“Plaza Indonesia holds a special place in ISMAYA’s journey, including for Kitchenette,” said Cendyarani, President Director of ISMAYA Group. “The return of Kitchenette here, alongside FLOR’s first presence in a mall, reflects how we view dining experiences—centred on comfort, quality, and attention to detail, both in flavour and atmosphere. This opening is also part of our expansion strategy to be closer to our customers’ everyday lives, bringing ISMAYA brands into spaces that align with their daily rhythms.”
Located on the Basement Level of Plaza Indonesia, Kitchenette and FLOR together form a single destination that bridges two dining approaches—from warm, comforting family meals to meticulously crafted pastries and desserts. A space designed to savour flavours and everyday moments in a way that feels complete, relaxed, and thoughtfully curated.
