Stallone Tjia
Oct 24, 2025
Korean waves are crashing harder than ever across Jakarta — and not just through your Spotify playlists or K-drama marathons. The city’s dining scene is getting its own K-makeover, with a surge of Korean-inspired restaurants, bakeries, and dessert cafés bringing Seoul’s trendiest flavours to the capital. Jakarta’s foodies are indulging in all things Korean.
Hidden Away: Seoul Bakeshop Brings an Unexpected Sweet Taste of Korea
Tucked away in the unassuming streets of Penjaringan, North Jakarta—just a short drive from Pluit—lies a sweet surprise you wouldn’t expect to find in this part of town. Seoul Bakeshop is a hidden gem that feels worlds away from its industrial surroundings.
The entrance, discreetly set on a narrow one-way road, leads you past a brick wall adorned with a bold sign before you hop on the elevator to the third floor. Step inside, and you’re instantly transported to a cozy slice of Seoul—where minimalist interiors, the scent of freshly baked pastries, and a quiet sense of calm make every visit feel like a well-earned escape from the city’s buzz.
The display at Seoul Bakeshop keeps things refreshingly simple—you get exactly what you see. But it’s the lineup of signature Kouign Amann with Osmanthus cream that truly steals the spotlight. Each golden, sugar-coated pastry is topped with seasonal fruits—think glistening Muscat grapes, plump strawberries, and juicy peaches—that add a fresh, fruity twist to the rich, earthy cream beneath. The balance is spot-on: crisp, fragrant, and indulgent without being overly sweet, making it the kind of dessert that quietly impresses rather than overwhelms.
Among the trio, the Kouign Amann Osmanthus Peach easily takes the crown — its juicy bite perfectly balancing sweetness with a gentle hint of tart. Kouign Amann Osmanthus Strawberry version leans bolder, with a lively sour note that cuts through the buttery layers, while Kouign Amann Osmanthus Muscat variation brings it all together — sweet, tangy, and irresistibly juicy.
But there’s something about the peach’s lush texture and mellow flavour that makes it the standout, a little taste of summer wrapped in golden, caramelized pastry.
Enough with the fruity desserts — tiramisu lovers, you’re in for a treat. The Seoul Signature Tiramisu is a standout, served in a sleek metal coupe glass and crowned with a sprig of thyme that adds a delicate herbal fragrance. It’s a creamy indulgence that strikes the perfect balance between light and rich, with a base that stays firm and never soggy. And for those craving a stronger caffeine kick, each serving comes with a single shot of espresso on the side — a thoughtful touch that lets you pour, mix, and create your own perfect tiramisu moment.
Cheesecake lovers, take note — the Pistachio Light Cheesecake at Seoul Bakeshop is pure melt-in-your-mouth bliss. True to its name, the texture is impossibly soft, almost cloud-like, while a generous sprinkle of crushed pistachios on top adds just the right amount of crunch.
And then there’s the Capybara Pudding — soft, bouncy, and utterly charming. This playful dessert hides a crunchy Biscoff surprise beneath its silky surface, giving each bite an unexpected twist of texture. Drizzle the rich chocolate sauce on top, and it transforms into pure indulgence.
Seoul Bakeshop proves that great desserts don’t need to shout to make an impression. With its minimalist charm, warm ambiance, and desserts that strike a balance between creativity and comfort, this hidden gem offers an unexpected sweet escape worth discovering.
Seoul Bakeshop
Jl. Arwana Raya No.38 Lantai 3, Penjaringan, Jakarta 14450
Open: 09:00 AM to 09:00 PM (Daily)
Phone: +628111084655
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