Maximizing the Momentum of the School Holiday Season

Family Travel Continues to Rise: Maximizing the Momentum of the School Holiday Season 

Archipelago Hotels Supports the Growing Family Travel Trend with a Special Stay Offer for the Final Weeks of the School Holidays

As Indonesia enters the second half of the school holiday season, domestic travel continues to demonstrate strong and consistent growth. To sustain the momentum of the national tourism industry while enabling families to make the most of the remaining holiday period, Archipelago Hotels, the largest privately owned hotel management group in Indonesia and Southeast Asia, has officially launched its latest strategic campaign, "School's Almost In, Holiday's Still On."

This initiative is supported by the latest tourism data released by Statistics Indonesia (BPS) in June 2026. The report shows that domestic tourist trips reached 417.06 million during the first four months of 2026, representing a 1.48% increase compared to the same period last year. In addition, the hotel occupancy rate for classified hotels rose to 48.83%, an increase of 1.85% year-on-year. These figures indicate that demand for domestic travel and commercial accommodation remains strong as the school holiday season reaches its peak.

In response to these encouraging trends and the growing preference among travelers for last-minute bookings, Archipelago Hotels is extending its special promotional program by offering up to 30% off room rates across more than 140 participating hotels throughout Indonesia.

"We continue to see strong demand for family travel as the school holiday season approaches its end. Through our 'School's Almost In, Holiday's Still On' campaign, we aim to provide families with attractive offers that allow them to enjoy the final days of the holidays in comfort, create more meaningful moments together, and at the same time contribute to tourism growth across destinations in Indonesia,” said Chris Legaspi, Chief Commercial Officer of Archipelago Hotels.

Archipelago Hotels Supports Tourism Growth Across Indonesia

Beyond strengthening its presence in leading leisure destinations such as Bandung, Yogyakarta, and Bali, the campaign also encourages travelers to discover emerging destinations, including Medan, Surabaya, Balikpapan, and Makassar. This initiative reflects Archipelago Hotels' ongoing commitment to supporting more balanced tourism development throughout Indonesia.

By providing easy access and a diverse range of accommodation options, Archipelago Hotels invites guests to experience authentic local attractions, from cultural heritage and culinary adventures to family-friendly recreational destinations. The company believes that increased visitor arrivals will generate long-term positive impacts for local MSMEs, creative industries, and surrounding communities where Archipelago Hotels operates.

Promotion Details

The program is designed to provide greater flexibility and convenience for travelers planning their school holiday getaway.

• Discount : Up to 30% off all room type

• Booking Period : July 1–31, 2026

• Stay Period : July 1–August 31, 2026

• Package Options : Room Only and Room with Breakfast

• Participating Hotels : More than 140 hotels across 7 brands throughout Indonesia

   

This exclusive offer is available only through Archipelago Hotels' direct booking channels through this link, allowing guests to enjoy a hassle-free reservation process while securing the best available rates.

Reservation & Social Media Information

For more information and reservations, please visit:

Website : www.archipelagohotels.com 

Instagram : @archipelagointernational https://www.instagram.com/archipelagointernational