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Sarirasa Group Prepares for 50th Anniversary Celebration with Press Conference and Dining Experience

Sarirasa Group

Introducing Sarirasa Origin and Sarirasa Tanahmula

Sarirasa Group is thrilled to announce its 50th anniversary celebration with a press conference on 3 July 2024, at Bale Nusa. This event will feature a unique presentation on Sarirasa Group's journey since 1974, a concept lunch accompanied by the traditional Balinese gamelan music, and a sneak peek of the upcoming Semesta Rasa event.

This press conference marks the beginning of a series of events leading up to the grand celebration on 21 July 2024, at Fountain Plaza Senayan. 

During the press conference, Sarirasa Group will showcase signature dishes that have defined its legacy since its establishment in 1974. These menus are carefully selected to represent Sarirasa Group’s journey towards its golden anniversary. Among them are dishes like the iconic Satay, an iconic dish symbolizing the rich flavours of the archipelago, and the special Nasi Berkat Ulang Tahun, a special anniversary dish that will be the highlight of this momentous occasion.

The event aims to introduce Sarirasa Group not only as a culinary brand but also as an entity dedicated to preserving Indonesian culture and the environment. The group will also unveil two new business units, Sarirasa Origin and Sarirasa Tanahmula.

Sarirasa Origin

Founded in 2019, Sarirasa Origin is dedicated to cultural Preservation, Promoting, and Enhancing Indonesian culinary traditions. The initiative acknowledges that culinary traditions and cultural practices are intertwined, with each dish carrying invaluable stories of history and customs.

Sarirasa Tanahmula 

Reflecting Sarirasa Group’s commitment to environmental sustainability, Sarirasa Tanahmula focuses on innovative waste management programs. This initiative aims to minimize ecological footprints and preserve Indonesia’s natural beauty for future generations.

CEO Benny Hadisurjo stated, "Celebrating Sarirasa Group's 50th anniversary is a significant milestone for us. It’s a time to reflect on our journey, celebrate our achievements, and look forward to continued innovation and growth. We are committed to elevating Indonesian culture and cuisine, both domestically and internationally."

Beyond the anniversary celebrations, Sarirasa Group plans to expand globally by opening outlets in Europe, bringing Indonesian flavors and culture to the international stage.

As part of the anniversary festivities, in collaboration with Swara Gembira, Sarirasa Group will also host the Gemah Ripah exhibition at Atrium Senayan City from 9 – 11 August 2024.