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Shangri-La Launches Global “Find Your Shangri-La” Campaign

A new brand film by a GRAMMY® award-winning director together with specially designed  drinks and menus will usher in a campaign to help guests discover their own Shangri-La. 

Shangri-La today launched its new "Find Your Shangri-La" global  campaign, created to help guests find their personal moments of joy at the luxury hotel chain  renowned for its delivery of Asian hospitality.  

The initial part of the campaign is centred around a whimsical brand film that celebrates  Shangri-La's commitment to providing guests with unforgettable experiences, showcased  through unexpected moments of personalised and authentic service. “At Shangri-La, we  understand that each guest has a unique version of what it means to “Find Your Shangri-La”, says Shangri-La Chairman Hui Kuok. “We have a rich legacy of more than 50 years in delighting  customers and wanted to take this opportunity to highlight something that has always been  part of us — bringing joyful moments to the people we host. 

“The new brand film captures the unique way in which we delight our guests with special  moments and treats through our warm, authentic hospitality. We are excited to debut our  campaign with this film, alongside an array of immersive experiences that elevate our brand  experience.”  

The film was developed in partnership with GRAMMY® award-winning director Dave Meyers.  To illustrate how guests can find their own Shangri-La, he brought to life fanciful characters  that represent different guest personas and chronicled how they found their happiness in  various Shangri-La properties, showcasing the delightful, personalised hospitality experiences  offered at each hotel.

“Shangri-La is more than a physical place”, said Meyers. “It is a state of mind – a magical world  that you can get lost in. Making this film has been a wonderful and inspiring experience for  me to explore what ‘Shangri-La’ means to modern travellers”. 

“Find Your Shangri-La” themed experiences at 13 hotels globally  

For guests with epicurean tastes, Shangri-La has curated exclusive “Find Your Shangri-La”  menus, inspired by Chinese and regional Asian cuisines and interpreted through the hotels’ local culinary cultures. While each menu is unique to the hotel, all menus celebrate unexpected flavours and presentations that offer diners the chance to experience a moment  of joy. The menus will be available from today until 13 August 2023.  

Shangri-La has also created a collection of imaginative cocktails and mocktails inspired by the  “Find Your Shangri-La" campaign theme. Available from today through 31 December 2023,  the three #FindYourShangriLa cocktails include the Daydreamer, Taste of Eden, and the Sky is  the Limit. Guests can enjoy these cocktails while being serenaded by the brand film’s theme  song, “Over the Rainbow”. Members of Shangri-La Circle, the brand’s contemporary travel  and lifestyle platform, can also enjoy a complimentary #FindYourShangriLa cocktail on  Members’ Day, on the sixth of each month.  

The “Find your Shangri-La” menus and special drinks are available at selected Shangri-La  hotels in France, China, Thailand, the Philippines, the United Kingdom and Singapore. 

In the months ahead, Shangri-La looks forward to offering more memorable experiences and  heartfelt hospitality. These are expected to delight leisure, family and business travellers alike.  Stay tuned for updates! 

Shangri-La Jakarta
Kota BNI. Jl. Jend. Sudirman Kav. 1, Jakarta 10220, Indonesia
T. +62 21 2922 9999