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ASR Festival - The Unlimited Discovery

ASR Festival - The Unlimited Discovery

The Ascott Limited - Indonesia proudly returns this year with the ASR (Ascott Star Rewards) Festival, the biggest brand showcase featuring The Ascott Limited's lodging brands. This event presents exclusive offers and immersive experiences as it celebrates The Ascott Limited's 40th anniversary with the theme “The Unlimited Discovery.”

Building on the success of last year's event, which brought The Ascott Limited - Indonesia the "Online-Offline Brand Activation of the Year 2024" award from the Marketeers Omni Brand Awards, this year's ASR Festival is even more special. It embodies the "Ascott Unlimited" global campaign's promise of unlimited goods, unlimited choice, unlimited freedom, and unlimited opportunities, while also celebrating The Ascott Limited's 40-year journey of providing innovative and excellent lodging services.

ASR Festival - The Unlimited Discovery

This year's festival expands to a 6-day event held from June 4th to June 9th, 2024, at Laguna Atrium Central Park Mall, Jakarta. It will feature various brands and serviced apartments under The Ascott Limited - Indonesia, including Ascott, Somerset, The Crest Collection, Oakwood, Citadines, Preference, Vertu Hotels, Harris Hotels, Fox Hotels, Yello Hotels, Pop! Hotels, and Managed by The Ascott Limited.

The festivities kick off with "Discover the Star - Kids Talent Competition," open for children aged 6-12. The competition will culminate in a live performance by 10 finalists at the festival, with a total prize of 10 million rupiah up for grabs.

Aligned with The Ascott Limited's sustainability program, Ascott CARES, in the lead-up to the ASR Festival 2024, Ascott Limited Indonesia has conducted a sustainability effort through a program called "Unlimited Wishes." This program invites guests and associates to write their environmental wishes on recycled paper, aiming to break the MURI record on World Environment Day for the largest collection of recycled paper from a hospitality company.

Visitors can also expect thematic booths from Ascott's brands offering exclusive deals on lodging packages up to 70% discounts, MICE, weddings, and social events. Additionally, there will be workshops, games, music performances, sustainability fashion show, and interactive talk shows with a variety of themes.

Philip Barnes, Country General Manager for Ascott Indonesia said " This year, we are very proud to be back with ASR Festival 2024 - The Unlimited Discovery, the festival is not only an event that many people look forward to, but also part of Ascott's 40th-anniversary celebrations. With the theme 'The Unlimited Discovery' taken from Ascott Unlimited initiative, this event aims to provide our guests, owners, partners, and associates with a variety of options to ensure they can find what best suits their needs."

The ASR or Ascott Star Rewards loyalty program offers many advantages to its members, The ASR membership comprises Classic, Silver, Gold and Platinum tiers, and with every tier upgrade, members will receive more benefits such as bonus points, complimentary room upgrades, airport transfers as well as early check-ins and late check-outs and many more.

Mark your calendars and discover exclusive offers, participate in engaging activities, and celebrate The Ascott Limited’s 40th anniversary with us!. Visit us at @discoverasrindonesia and to learn more about ASR Festival 2024 and Ascott’s loyalty program.

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